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Link Frequency
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I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
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absolutely true about throttling your linkbuilding. Slow, steady and relevant.
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Hi Susanna,
Great Question.
I would generally say that setting aside an amount of time per day/week is better than going after X number of links as this metric cannot be measured well. For example, if I were to build 100 directory links or 25 in content links from unique relevant sites- the 25 would trump the 100.
Try and create a seed list of links an automate as much of the low level link building (directories, articles, bookmarking, etc. ) as possible. Making sure your automation drip feeds the low quality links to your site. When this is taken care of you then have all your time to spend on getting quality links.And if you want to add lots of links- add more content to your site to cover you tracks. More content will naturally attract more links.
Hope this helps.
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Acquiring links at a consistent rate is more sustainable; I've also heard (but cannot personally prove) that you should gradually grow links to make the link growth more natural - i.e. sudden spikes in growth may trigger some adverse reaction from SE's.
Personally, I think there are many natural reasons for spikes too - some event like a product launch, natural disaster or even something like being mentioned on the 10 o'clock news that I wouldnt worry about it.
But scaling up your link building sure makes it easier to build your systems and processes, adding more link building methods over time. You can't come out of the gate and expect to build a million backlinks in a month. At least not ones that will matter.
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