Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Value of Links? What is each link worth?
-
Morning Everyone,
I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic.
I assume everyone also agrees on:
-
The first link from a domain is the most valuable
-
High DA sites are worth more than low ones.
So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it.
DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links
5 $5 $2 $1 $0
15 $7 $3 $2 $1
25 $25 $10 $5 $2
35 $45 $20 $7 $3
45 $65 $30 $11 $4
55 $95 $45 $19 $5
65 $200 $100 $45 $6
75 $350 $120 $65 $9
85 $700 $240 $95 $15
95 $1100 $450 $200 $30
-
-
Every link is different, in terms of it can either improve or damage your businesses seo. Some links can massively improve your seo, some can actually damage because they might be deemed as spam links, so you might get a penalty. your business only wants quality links.
-
We run "in house" websites. That gives us knowledge of many other businesses in the industry. For businesses that we don't know, we can easily check professional credentials of individuals and companies.
Google is able to check professional credentials of individuals that include: government issued licenses, professional registrations and memberships, college degrees, wikipedia articles, awarded patents, registered copyright. and publication history in professional journals and on industry websites.
For companies, Google can aggregate the professional credentials of its staff, company certifications such is ISO (and similar), stock exchange listings, wikipedia articles, awarded patents, registered copyright.
DA is a very primitive tool in comparison.
-
I appreciate your answer, but how will you measure respect and relevance? I guess in many ways that is what I was asking but using the DA score as the respect, based on my assumptions that the page in question was reputable and the page is relevant to the topic concerned.
I appreciate that DA is abused, especially at the lower end (maybe at the upper end in some cases as well?!).
-
I my opinion, DA earns zero and position on the page earns zero.
The respect of the organization represented by the website and the relevance of the linking page to the target page are more important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
Is it worth the $325.00 to join the BBB just to get the link?
Trying to build as many quality links as possible. Saw a suggestion on a recent blog to join the BBB but it cost $325.00. Is it worth it?
Link Building | | katazoom0 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0