Geo-targeting / Presenting Unique Content
-
A client is debating housing two websites under one URL. The sites would offer similar services at different price points. For example, if a user was coming from a San Fran IP they would be presented with the "high-end" packages while another user coming from Dallas would get the "low budget" content. What are the SEO implications? I know that auto geo-targeting can sometimes be risky. It seems like IP locators aren't accurate all the times (especially from a mobile device).
Advise? Basically, the client wants to make sure that a Dallas user will be presented with the "right" keywords in the SERPs. What would you recommend? Thanks!
-
Great, thanks Adam! You confirmed my suspicions. Just wanted a second opinion.
-
Just to be sure I understand - the url would be the same, but the content and price point would differ based on the user's IP address? I would not recommend that. For one thing, Google is only going to crawl and index one page at any given url. For another (as you mentioned) geo-targeting is not 100% accurate.
I would recommend two separate pages or sections of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i switch from .com to .fr / .de etc
Hi, I have a seo question that I just cant seem to get an answer for. Right now I have an international ecommerce shop selling to several european countries.
Search Behavior | | Internet360
The setup is like this:
www.domain.com -> 301 -> www.domain.com/nl (dutch)
www.domain.com/uk (english)
www.domain.com/fr (french)
www.domain.com/de (german) I also have the domainnames for the countries I sell to:
www.domain.nl / www.domain.fr / www.domain.co.uk / www.domain.fr Its quite easy to switch to the later because I allready own the domains and can technically change this within an hour in our magento2 multistore. I think the customers would trust their local tld more than the .com and my question is: Is it also better for SEO?
Or will the splitting of the backlinks hurt me. Thanks for your insights.0 -
Is it better to find a page without the desired content, or not find the page?
Are there any studies that show which is best? If you find my page but not the specific thing you want on it, you may still find something of value. But, if you don't you may associate my site with poor results, which can be worse than finding what you want at a competitor site. IOW maybe it is best to have pages that ONLY and ALWAYS have the content desired. What do the studies suggest? I'm asking because I have content that maybe 1/3 of the time exists and 2/3 of the time doesn't...think 'out of stock' products. So, I'm wondering if I should look into removing the page from being indexed during the 2/3 or should keep it. If I remove it then my concern is whether I lose the history/age factor that I've read Google finds important for credibility. Your thoughts?
Search Behavior | | friendoffood0 -
Macro Market / Trends Tools Analysis ?
Hello Mozzzzzzzzz fans ! One tiny, cute question. Has anyone ever faced the following situation: I'm working on trends projects but I'm struggling to access the information; Let say that we're trying to provide insight around the youth French people. What tool would you recommend to find the most accurate trends ? I've looked around: Google trends, Google Adwords Planning, Reddit, Quora .. Any other tools in mind maybe ?
Search Behavior | | JoomGeek0 -
Displaying different site content to users who have already visited your site
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work? Thanks for the help!!
Search Behavior | | RickyShockley0 -
Is it possible to know if visitor arrived at the web page via organic search and if so, show some content?
Hello, Is it possible to know if visitors are arriving at a web page via organic search? Background: We have a section of job description pages to explain typical tasks. These have very high bounce rate (some 100%), and I think people are confusing them with actual jobs. For example "stage designer". Many of those keyword we have very high rankings. I am thinking of having a small notice at the top of those page to say something like "if you are stage designer job, check out our job section". Thanks
Search Behavior | | CreativeChoices0 -
Why are my SERPs fluctuating 60+/- on a weekly basis?
I have a blog that's gone from not indexed, to indexed and ranked around 85 on 3 target key phrases. With a bit of SEO the blog jumped to around 11th on those 3 key phases in a week or so. Now, the following week, it has bombed back to 76th. Why the dramatic fluctuations?
Search Behavior | | ksracer0