Keyword Self-Cannibalization Concern
-
Right now I have an E-Commerce website that has layered menu properties. I have one page trying to rank for "NextGen Digital Ballast" that is the main category page. However, on that category page I link out to three product pages which would be "NextGen 400W Digital Ballast", "NextGen 600W Digital Ballast" and "NextGen 1000W Digital Ballast". The on page ranking factors tools is saying I may need to consider making adjustments because of the potential self-cannibalization, but I wanted to get some feedback to see what others thought about that. Thanks.
-
Thank you everyone for the help. I feel confident that we can just continue on like we are, and if I notice any issues, then I can try your suggestions of the keyword order and also following the examples of that blog post. Thanks again!
-
Great discussion and suggestions here already, but I wanted to add this post in case you haven't seen it: http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
There's lots of good stuff in the comments there, too.
-
The idea here is conception. Google will conceptually see the difference between an elephant and a baby elephant as being two different items.
Although it should see your products as different, the warning comes from page apparently being the same- no distinction.
If you find you are not ranking well, or more so, someone slipping inside your ranking, try 400W NextGen Digital Ballast and 600W NextGen Digital Ballast
I do agree with EGOL that for a few pages this should not be that big of a deal, but changing the order of keywords here should not be either.
I hope that helps
-
Thanks for the response EGOL. Right now we have 3 different brands of digital ballasts. We have our main digital ballasts category, then we have NextGen, Phantom & Lumatek digital ballasts, and each of those all have the NextGen 400w digital ballast, the Phantom 400W digital ballast, the Lumatek 400w digital ballast, also for 600w and 1000w.
Where I get confused, the example of the on page optimization states that if you are trying to rank for elephants, then you can use "baby elephants" as a different page. Isn't this what I'm essentially doing then? I have digital ballasts, but then they are also broken down into 400w digital ballasts, 600w digital ballasts, NexttGen 400w digital ballasts, Lumatek 1000w digital ballasts, etc.
-
It depends upon how many very similar pages you are going to have. If you have dozens or more then a cannibalization potential is very real. However, if you only have two, three, four then that gives you the potential to have multiple pages in the SERPs. Nothing like having #1, #2, #3 and #4 for a query.
For small numbers it is more of an opportunity than a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Moz Premium Show Authenticate Keyword Difficulty States???
Hi, I am a regular user of Moz premium. I was advised some of my friends about Moz benefits. 4 months ago I found a low competition micro niche longtail keyword and made a website on it. The keyword difficulty was 16 and I was confident that I will rank on the top page. but now after posting 15 articles of that micro niche, I am still ranking on 129 position on Google search results. Can anybody advise me what is the problem with my site. Was the keyword difficulty had manupulated states on authenticative. My site name and https://www.vixpr.com/. Please guide me how I can take further benefits of Moz Premium.
Intermediate & Advanced SEO | | Iuj873g0 -
Homepage not showing up for Brand/Any keywords (on Google) all of a sudden
The homepage to this website is crawled and indexed, however, it's not showing up for any searches, even brand searches (eg: Klay schools). This happened overnight. Do you know what the underlying issue could be? Link to the homepage: https://www.klayschools.com/
Intermediate & Advanced SEO | | vishesh10104 -
External Keyword Anchor Links - Always Bad?
1) I've been told that other sites linking to my site with keyword-rich text are bad. 2) But Google Console / Analytics shows that we rank extremely high for random, pointless phrases loosely tied to the topic of our site. Like "dht blocker". (its a hair loss site) 3) This week I began analyzing our backlinks. Guess what I found? Literally hundreds of bot-created spammy trackback and pingback text links around the phrase "dht blocker" It seems to me that keyword rich anchor text on external sites is NOT a bad thing. In fact its an outstanding way to rank better for your desired keywords. Obviously the "bad" is the spam element. Probably the high quantity. On unrelated websites. But guess what? It worked. _We are ranking extremely well for these pointless phrases, thanks to these spam bots. _ Obviously we will be disavowing all these sites. But I want to start building quality links via legitimate, honest means. So here is my question: If I begin a legitimate honest link building campaign with other websites, and request that they put the HREF around our most coveted keyword phrase - is this inherently BAD? Or is it actually possibly GOOD? ----------------------------------------------------------------------------------- Thoughts?
Intermediate & Advanced SEO | | HLTalk1 -
Potential keyword cannibalization?
Hi, I'm doing an audit of a site for a very competitive term (project management software). The site ranks for its root domain on the second page. They have a lot of other non-blog pages that are geared towards longer tail versions that include that term (project management software pricing, project management tool comparison, etc). My question is: are those pages cannibalizing potential search traffic? Should they just stick to the one page (root domain) and include those longtail keywords on the page instead of creating various pages that seem to possibly be cannibalizing traffic? Is this a fair conclusion that these other pages is causing them to rank lower for the main head term?
Intermediate & Advanced SEO | | jim_shook0 -
URL Keyword Structure and Importance
Hey Guys, I've done quite a bit of research on this but still can't decide what the correct answer is, so was hoping the Moz community might be able to give some clarification. Say I have a URL **www.yourdomain.com/product/domain-names **is there any benefit in changing my site's backend structure (a relatively lengthly process) so the URL can read **www.yourdomain.com/domain-names **without the 'product' slug? I understand keywords in the URL can have a small impact on SEO, but does the positioning to this degree play any part? Any advice would be great.
Intermediate & Advanced SEO | | paragongroup
Cheers.0 -
Keyword Position in Headings
Hi All, Where is the best place to position the keyword / keyphrase within a heading? i.e. for keyphrase Red Shoes Which of the below would yield better SEO results whilst ensuring readability to us humans. Latest fashions in red shoes.
Intermediate & Advanced SEO | | Mark_Ch
or Red shoes at an affordable price. Thanks Mark0 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
Why google does not show my site on my branding keyword?
Hi, I am the site owner of http://www.lankahq.net. It is a youtube video hosted website. 95% of the video contents are daily telecasting TV shows and categorized to make easy to find the specific video of the day of preferred program of the viewer. About 1 year ago suddenly disappeared my site from the google. Before happened that it was performing very well in search. Google showed my site contents within few minutes after I update in their search results when someone search for that. At the moment it does not show even some one search for "lankahq". It showing only if search for "lankahq.net", "lankahq.com" or "www.lankahq.net" something like a search keyword related to my domain name. Some other websites have added my branding keyword LankaHQ as a user of their site and they showing on top of Google. But not mine. It is much appreciated if someone can have a look on this matter. I can not find where is the problem.
Intermediate & Advanced SEO | | cprasad0