Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Products with discrete URLs for each color
-
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything).
so we have URLs like:
and so on.
i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product.
the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to.
what would be the preferred solution? or is there something else?
-
agreed, that would make the issue a lot easier. the problem is that the page above the product page needs to show all colors. i don't think swatches are an option.
-
If it was me and the site structure allowed it, I would create a single page per product and then use a drop down or similar to dynamically change the colour/style of the product using java within the same page.
Therefore removing the need for separate pages or tags.
-
i see mostly one color ranking, with others hidden behind the plus box. this option is doable and makes sense, but was hoping for a rule-based, automated fix as we have many products and colors.
-
You could just use the canonical tag to point the other colours to your most popular colour. So if product-green was the most popular the canonical tags for yellow and red would point to green.
This would effect the search engine rankings for yellow and red, so if you get traffic for these, it's probably not a good idea, but they would still be visible pages on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks that go to a redirected URL
Hey guys, just wondering, my client has 3 websites, 2 of 3 will be closed down and the domains will be permanently redirected to the 1 primary domain - however they have some high quality backlinks pointing the domains that will be redirected. How does this effective SEO? Domain One (primary - getting redesign and rebuilt) - not many backlinks
Technical SEO | Feb 21, 2023, 1:08 PM | thinkLukeSEO
Domain Two (will redirect to Domain One) - has quality backlinks
Domain Three (will redirect to Domain One) - has quality backlinks When the new website is launched on Domain One I will contact the backlink providers and request they update their URL - i assume that would be the best.0 -
How to show number of products in your Google SERP?
I have used to rich snippet to my website & everything is working fine except showing the total number of products listed in the particular category. Check out the screenshot below: aH7XM
Technical SEO | Aug 10, 2016, 8:17 AM | promodirect0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | Feb 1, 2016, 12:45 PM | the-gate-films0 -
Duplicate content through product variants
Hi, Before you shout at me for not searching - I did and there are indeed lots of threads and articles on this problem. I therefore realise that this problem is not exactly new or unique. The situation: I am dealing with a website that has 1 to N (n being between 1 and 6 so far) variants of a product. There are no dropdown for variants. This is not technically possible short of a complete redesign which is not on the table right now. The product variants are also not linked to each other but share about 99% of content (obvious problem here). In the "search all" they show up individually. Each product-variant is a different page, unconnected in backend as well as frontend. The system is quite limited in what can be added and entered - I may have some opportunity to influence on smaller things such as enabling canonicals. In my opinion, the optimal choice would be to retain one page for each product, the base variant, and then add dropdowns to select extras/other variants. As that is not possible, I feel that the best solution is to canonicalise all versions to one version (either base variant or best-selling product?) and to offer customers a list at each product giving him a direct path to the other variants of the product. I'd be thankful for opinions, advice or showing completely new approaches I have not even thought of! Kind Regards, Nico
Technical SEO | Oct 12, 2015, 6:47 AM | netzkern_AG0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | Jun 13, 2014, 2:04 PM | AL123al0 -
URL - Well Formed or Malformed
Hi Mozzers, I've been mulling over whether my URLs could benefit a little SEO tweaking. I'd be grateful for your opinion. For instance, we've a product, a vintage (second hand), red Chanel bag. At the moment the URL is: www.vintageheirloom.com/vintage-chanel-bags/2.55-bags/red-2.55-classic-double-flap-bag-1362483150 Broken down... vintage-chanel-bags = this is the main product category, i.e. vintage chanel bags 2.55-bags = is a sub category of the main category above. They are vintage Chanel 2.55 bags, but I've not included 'vintage' again. 2.55 bags are a type of Chanel bag. red-2.55-classic-double-flap-bag = this is the product, the bag **1362483150 **= this is a unique id, to prevent the possibility of duplicate URLs As you no doubt can see we target, in particular, the phrase **vintage. **The actual bag / product title is: Vintage Chanel Red 2.55 classic double flap bag 10” / 25cm With this in mind, would I be better off trying to match the product name with the end of the URL as closely as possible? So a close match below would involve not repeating 'chanel' again: www.vintageheirloom.com/chanel-bags/2.55-bags/vintage-red-2.55-classic-double-flap-bag or an exact match below would involve repeating 'chanel': www.vintageheirloom.com/chanel-bags/2.55-bags/vintage-chanel-red-2.55-classic-double-flap-bag This may open up more flexibility to experiment with product terms like second hand, preowned etc. Maybe this is a bad idea as I'm removing the phrase 'vintage' from the main category. But this logical extension of this looks like keyword stuffing !! www.vintageheirloom.com/vintage-chanel-bags/vintage-2.55-bags/vintage-chanel-red-2.55-classic-double-flap-bag Maybe this is over analyzing, but I doubt it? Thanks for looking. Kevin
Technical SEO | Jun 3, 2013, 2:12 PM | well-its-1-louder0 -
Urls with or without .html ending
Hello, Can anyone show me some authority info on wheher links are better with or without a .html ending? Thanks is advance
Technical SEO | Nov 2, 2011, 9:23 PM | sesertin0 -
Should me URLs be uppercase or lowercase
I'm in the middle of doing a bunch of 301 redirects for me site. Should I make them Lowercase, uppercase, or does it matter? Also, do I want to be using hyphens (-), or underscores (_)? Any other tips? EX: http://www.stupid.com/golf-slippers.html OR http://www.stupid.com/Golf-Slippers.html
Technical SEO | Jun 27, 2012, 4:14 PM | JustinStupid0