Convert keyword rich PDFs to web pages (text & images)
-
SteriPEN is a portable water purifier that kills viruses, protozoa, e-coli, etc.
Because of the technical and safety requirements nature of the product, our website has much documentation of testing, organisms affected, and more. These are in pdf form and can often be found through google search (and through links on specific pages).
Because of the keyword-richness of these documents pertaining to microbes SteriPEN kills, etc. does it make sense to convert these pdf's into html text and images?
Then I was thinking perhaps writing a blog post AND generating key links on important landing pages to these documents (as html).
Removing pdfs may be harmful? Not a clue as to the cost/benefit.
-
Google can read PDFs, and returns them in search results, but some users might prefer to view an HTML version. Also, it looks like images in PDFs are not indexed, according to the 2nd post below.
Regarding duplicate content, Google says (2nd post below):
Q: Is it considered duplicate content if I have a copy of my pages in both HTML and PDF?
A: Whenever possible, we recommend serving a single copy of your content. If this isn’t possible, make sure you indicate your preferred version by, for example, including the preferred URL in your Sitemap or by specifying the canonical version in the HTML or in the HTTP headers of the PDF resource. For more tips, read our Help Center article about canonicalization.These will be of interest to you:
http://www.google.com/support/forum/p/Webmasters/thread?tid=4472512a5515686b&hl=en&fid=4472512a5515686b00047d6de91c24fa&hltp=2
http://googlewebmastercentral.blogspot.com/2011/09/pdfs-in-google-search-results.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
May integrating my main category page in the index page improve my ranking of main category keyword?
90% of our sales are made with products in one of our product categories.
Intermediate & Advanced SEO | | lcourse
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword. Any thoughts?1 -
Ecommerce category pages & improving rankings
Hi Moz 🙂 I work on an ecommerce site & am getting stuck with how to improve rankings on category pages. I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer. I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well. I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us. I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like. I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes But obviously their domain authority is so high already, that they don't need as much help as me 🙂 At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great 🙂 Here are some examples: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
Is irrelevant backlinks real? And does anchor text affect all keywords?
I ask because I see many of my competitors with irrelevant backlinks still ranking at the top, despite what SEO say about it. I have a Web Design business, most of my competitors have their backlinks from sites they built ie "website by _____" and thats how they rank at the top. Should I keep getting backlinks from my clients (with permission)? Also does anchor text on backlinks affect all keywords in your website? Example is if you provide multi services ie plastering and decorating. You have 100 links pointing to your site with anchor text of "plastering". Technically your site still has 100 backlinks, will that also help boost the onsite optimisation for the keyword "decorating"?
Intermediate & Advanced SEO | | Marvellous0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Google Filter? Drop from top first page to bottom second page?
My site has dropped from the first page top spots to the bottom second page, about 2 month ago. From time to time it reappears in the first page, is this some kind of google filter? How do I solve this issue?
Intermediate & Advanced SEO | | Ofer230