Blog Commnets
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Since they are nofollow, are blog comments worth while making in a link-building campaign? Seems to be some controversy about the amount of value nofollow links add.
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Mass comments on blogs is a spam technique- big time. Although, blog commenting should not be a SEO exercise- SEO is an added benefit of it. It should be more of an engagement activity than anything else.
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I think if you choose carefully blog commenting can be worth your time. It might not do a ton with SEO (although I think a no-follow is better than no link at all), but it can certainly help you establish relationships with other members in your niche's community. What I would do is try to become a regular on some authority sites (and not post a link at first). Once you are comfortable you can occasionally post a link or two.
I would still say on an effective scale of 1-10, blog comments could be a 2-3 at best. Your time is probably better spent getting links from other sources or building good content. I'd be very pick with the blogs I went after.
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My opinion on blog comments?
a) Creating lots of blog comments on irrelevant sites with generic 'thanks for the post' comments just looks spammy. As others on here said, it doesn't look good and can raise a flag.
b) the approval rate for blog comments is really low, most are no-follow (pagerank doesn't flow) and it is hard and time consuming to find blogs with a good pagerank . You're much better spending the time it takes to make a blog comment working on content that could potentially get thousands of natural links.
c) Lastly, there are some rare exceptions when you might get a link from a blog comment that is worthwhile. Engage in blogs that you feel fit your niche to build reputability and you may find yourself gaining from it - but don't use them as a method of link building.
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Totally agree, mass blog comments could make your business look like spammers, I myself delete a ton of comments from our articles.
Also the last WBF explained a bit about nofollow links, but what it means is that if a site is getting links naturally there will be a lot of different kinds of links to it, some will be nofollow and some will be follow, if a site only has follow links, then it could be a signal for link buys and raise a flag.
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I would not spend time making them. If they are nofollowed they are not supposed to be helpful for rankings.
Also, a lot of the blog comments with links that I see are very ignorantly worded and make the owner of the target website look like an illiterate fool. And ignorant comments on a spammy blog might put a bad odor on your site.
They might be more valuable with the competitor's link on them.
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