Value of Newspaper Comment Links
-
Although most newspaper comment sections are a no-follow zone, I have noticed that some comments I have posted with links end up being followed. The comments are participatory and the links relevant and even add to the conversation. My theory is that some comments are monitored and if the editors are looking to encourage discussion and don't feel like your spamming, why not take the no follow off. I do plan on doing some testing with poor, spammy comments on the same papers but am encouraged and would like to know what other people have found.
-
You are welcome!
-
Thanks Alan. And yes, staying relevant is always a quality factor.
-
My theory is that many comment sections start off no-follow as default specifically to avoid spamming but if a human reads it and determines it adds to the conversation, they turn it into a follow. I'm sure Google is able to determine the sites that screen comments from a human.
-
EGOL, I was just thinking today out of all the people who answer questions in Pro Q&A, you're at the top of my "pay attention to" list. So thanks for the compliment.
-
Alan, I should post your comment on my blog to discourage the link spammers. lol
Thumbs up!
-
Thomas that's an important distinction. The quality of the article to target page relationship is critical, and mostly for attracting new visitors regardless of primary SEO value. Even though visitor clicks do add to SEO as well, there's so much more to the process that if comment links are an intentional and significant part of an SEO campaign it's really more likely to be a timesuck.
-
Lets go beyond the excellent input EGOL has provided for a moment.
How relevant are the articles you're dropping links in the comment area of to the site you're linking to? How relevant is the topic to the target topic? How much of your link building energy is focused on this as a link building tactic?
Comment links offer such little value even when all conditions are ideal that it's really not a prudent use of time and resources. At least not from an SEO best practices perspective.
-
Thanks for the perspective - I guess after all is said and done, everything we need to know about tech is summed up "Garbage in, garbage out..."
-
Interesting thought on the follow, nofollow and the editorial approval or disapproval. Would love to hear your follow up.
Regardless of the do follow or no follow and the link value, I have found that traffic value is still a huge bonus. One quality comment on a high traffic article can produce a lot of visitors.
-
Comments are turned off on my blog because of this.
Also, since I link out to lots of sites from my blog (within the posts) I have a heavy rain of email from people who are trying to weasel a "mention".
-
I see it as mainly a webmaster's problem.... once the programmers start sending robots to spam your blog then you will be hit with a lot of comments to clean up.
For the person who uses blog comments as a linkbuilding strategy, I think that google can recognize blog comment links and probably counts them as very very low value links. If the link profile of your site consists almost entirely of blog and forum comments then that might put an unpleasant odor on your site. (I have no proof for this, just sayin' how I would treat the links if I was google and my confidence that they can recognize them if they want to.)
-
I know regular people who have seriously considered shutting down their blog or turning off comments because they got on a "dofollow blog" list and kept getting spammed because of that.
-
EGOL,
Interesting point.
Do you see that as only an issue for the site with the comment section, or also a cascading problem for the folk using this as a means to drum up links?
-
why not take the no follow off?
That will put you on every spammer's "dofollow blog" list. And the bigger problem is when your site gets on the blogspamming program database.
-
Please do post your findings!
What I expect you will find is that each website is set up a little differently - many as a matter of practice drop a 'nofollow' on entire sections of their site. Some don't. Some (take SEOMOZ.org as an example) have a more intricate process that determines whether comment links are nofollow'd or not.
I understand that there are some companies out there that do linkbuilding campaigns by linking from forums that don't seem to have the nofollow dropped on them (not that anyone here would do such a dastardly deed as to buy links...). One that was on their list is Adobe forums -- on my list of things-to-do is to post there and see if some link juice comes out of it.
Another unlikely source of a link that I got one time was from Craigslist.org, when I was bringing an intern onboard. Not exactly my idea of a high-value link, but hey...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor internal linking?
Hi guys, Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like: https://www.domain.com.au/category/s...-category-type These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well. So this suggests this might be an internal linking issue? The site is definitely not penalized and as enough authority for these level 3 pages to rank. Any ideas would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Disavowing 100k Affiliate Links
Hi all, hope you're all good. I am updating our disavow file, we've noticed a couple more spammy links which are pointing at or site. While I was at it, affiliate links came to my mind. At the moment we have over 100k+ affiliate links pointing to the root of our site and other categories/products, most of them are do-follow. However, taking a look at WMT, it's one of our 'Who links the most' and the affiliate network is pointing a total of 115,065 links to us. My question; bearing it mind this site generates over 2million hits a month, is it really worth disavowing the entire affiliate link network. This would result is all of those 100,000 links being disavowed over time. Do you think this would result in a positive? Let me know your thoughts.
Intermediate & Advanced SEO | | Brett-S0 -
Should I remove all vendor links (link farm concerns)?
I have a web site that has been around for a long time. The industry we serve includes many, many small vendors and - back in the day - we decided to allow those vendors to submit their details, including a link to their own web site, for inclusion on our pages. These vendor listings were presented in location (state) pages as well as more granular pages within our industry (we called them "topics). I don't think it's important any more but 100% of the vendors listed were submitted by the vendors themselves, rather than us "hunting down" links for inclusion or automating this in any way. Some of the vendors (I'd guess maybe 10-15%) link back to us but many of these sites are mom-and-pop sites and would have extremely low authority. Today the list of vendors is in the thousands (US only). But the database is old and not maintained in any meaningful way. We have many broken links and I believe, rightly or wrongly, we are considered a link farm by the search engines. The pages on which these vendors are listed use dynamic URLs of the form: \vendors<state>-<topic>. The combination of states and topics means we have hundreds of these pages and they thus form a significant percentage of our pages. And they are garbage 🙂 So, not good.</topic></state> We understand that this model is broken. Our plan is to simply remove these pages (with the list of vendors) from our site. That's a simple fix but I want to be sure we're not doing anything wring here, from an SEO perspective. Is this as simple as that - just removing these page? How much effort should I put into redirecting (301) these removed URLs? For example, I could spend effort making sure that \vendors\California- <topic>(and for all states) goes to a general "topic" page (which still has relevance, but won't have any vendors listed)</topic> I know there is no distinct answer to this, but what expectation should I have about the impact of removing these pages? Would the removal of a large percentage of garbage pages (leaving much better content) be expected to be a major factor in SEO? Anyway, before I go down this path I thought I'd check here in case I miss something. Thoughts?
Intermediate & Advanced SEO | | MarkWill0 -
Link from Google.com
Hi guys I've just seen a website get a link from Google's Webmaster Snippet testing tool. Basically, they've linked to a results page for their own website test. Here's an example of what this would look like for a result on my website. http://www.google.com/webmasters/tools/richsnippets?q=https%3A%2F%2Fwww.impression.co.uk There's a meta nofollow, but I just wondered what everyone's take is on Trust, etc, passing down? (Don't worry, I'm not encouraging people to go out spamming links to results pages!) Looking forward to some interesting responses!
Intermediate & Advanced SEO | | tomcraig860 -
Do image "lightbox" photo gallery links on a page count as links and dilute PageRank?
Hi everyone, On my site I have about 1,000 hotel listing pages, each which uses a lightbox photo gallery that displays 10-50 photos when you click on it. In the code, these photos are each surrounded with an "a href", as they rotate when you click on them. Going through my Moz analytics I see that these photos are being counted by Moz as internal links (they point to an image on the site), and Moz suggests that I reduce the number of links on these pages. I also just watched Matt Cutt's new video where he says to disregard the old "100 links max on a page" rule, yet also states that each link does divide your PageRank. Do you think that this applies to links in an image gallery? We could just switch to another viewer that doesn't use "a href" if we think this is really an issue. Is it worth the bother? Thanks.
Intermediate & Advanced SEO | | TomNYC0 -
Any Effect From Little to no External Links?
The site I am working on has barely any links linking outwardly, being a fairly niche site it is hard to imagine many relevant places to link to. By not linking out, can this lead to problems in Google's eyes, I guess it would be good from the point of view of inward links & their dilution but is there anything related to looking strange on Google's link graph in this way?
Intermediate & Advanced SEO | | motiv80 -
Evaluate the value of domain
We have a chance to purchase a domain with our main KW dot net. We are already a competitor for this KW in its other variations. This domain is currently being used as a re-direct to another site. What are the risks associated with changing domain names and how to best evaluate if this domain will even help us win that KW in Google results?
Intermediate & Advanced SEO | | devonkrusich0 -
Multiple anchor text links
Hi. I wanted to ask about having multiple text links to an internal page from the same page. So I have a section title on my home page which will vary with each article. It may say "Healthiest Cat Foods" as the title then offer a snippet and finally offer a "continue reading..." anchor text. The title is a great link to the article while the "continue reading..." is another link to the same article. I like the to keep the title link because it is perfect anchor text. I like to keep the "continue reading..." because it seems helpful for users. I have read that search engines will only count the first link to an article which is fine as I only want the first one to count anyway. What I am wondering is do I lose any page rank because I added the second link? Does that second link hurt me in any way?
Intermediate & Advanced SEO | | NikkiGaul0