Video topic research

[joshfialkoff-77863]

I am developing a video strategy for a pediatric dentist office.

I am trying to develop a set of topics based on which existing videos perform best.

What are the characteristics I should be evaluating (besides basics like views and comments)?

[joshfialkoff-77863]

Thanks for your reply.

Of course the primary goal is to provide informative content on relevant topics.

But it feels to me it would be a missed opportunity if we did not evaluate the market/appetite for various topics and to evaluate how the style of the videos impacts perfomance.

This seems like the type of data which could potentially be gleaned.

Thanks,

Josh

[EGOL]

If your dentist will be responsible  for the content development of these videos then I believe that this question should be approached from the dentist's perspective rather than the SEO perspective.

The dentist should be better able to identify topics that will be useful in his/her type of practice.  If they are useful there then they could be licensed out or given to dentists in other areas who will provide an attribution link for displaying them on their website.

Videos could be very useful for pediatric dentistry.  They can help prevent fear in the patient and also be used as instructional videos for dental care.  Lots of dentists should want this for use on their website and possibly in their office.