SERP Rankings for Certain Keywords
-
For some of our keywords, we rank on page one in google, but the page is an individual product and not the catelgory page? Any idea why this is happening? Thanks for your Help!
-
This is happening because Google thinks the product is more relevant to the keyword than the category. In short, your products are more optimized. This most likely has to do with more external links with the keywords as anchor text going to your product pages than go to your category pages. But it could be any number of reasons related to SEO, all of them detailed somewhere or other on this website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can lost pages be redirected with a 301 in order to do not lost keyword rankings?
Hi, I have got a website and some posts rank well, but I am not so interested in keep them for branding reasons. So I planned to do 301 redirects to home and remove those contents. Is it ok? Thanks!
On-Page Optimization | | patrizia_h0 -
Ranking problem.
Hello, Using Moz I can see that my ranks for my site ZenPlugs.com for keywords such as 'ear plugs' and 'molded ear plugs' and several other keywords aren't as high as other sites with similar DAs. I can't see why, am I missing something? Many thanks, Toby
On-Page Optimization | | T0BY0 -
Content Optimization - Multiple Keywords or One?
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages: select one main keyword to put in the header and support it with the other 2-4 keywords in the content body select 3-5 keywords and evenly optimize the page for each (several headers and sections about each) pick one keyword per page I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog. I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions. With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
On-Page Optimization | | reidsteven750 -
Entire subfolder not ranking.
I'm currently running an ecommerce site on which an entire subfolder namely the: /category/ extension is not ranking for any keywords.The category pages are being indexed within Google. Pages with very similar content are however being ranked for keywords on extensions such as /pages/, I created a new page to test this and within a week it was ranking for the keywords where /category/ pages have not for months. I was wondering if anyone had come across this issue before and had any solutions or suggestions? Thanks.
On-Page Optimization | | JMoran0 -
Why are my rankings down?
My rankings seem to be going down all the time. Any idea why? www.rewardcharts4kids.com Thanks!
On-Page Optimization | | nicolebd0 -
Two different keywords - one URL
We're new to SEO, but have two keywords that are really not quite the same, but Google has targeted the same URL for us ... which means that SEO Moz is recommending we optimize the same URL, for opposite keywords (using the on page SEO). For example, the keywords (these aren't our keywords) of say, "beer brewing" and "ways to make beer for small breweries" are both pointing at our home page. The on page SEO is showing that "beer brewing" is a rank of say, a google ranking of 9. However, "ways to ..." is a google ranking of 47. So ... what am I supposed to do now? Do I rewrite the page to have "ways to ..." more prominent? I cannot really have the title and h1's include both ... What do I do now? We have about 3 or 4 of these "pairs". -- Anthony
On-Page Optimization | | apresley0 -
301 redirect and then keywords in URL
Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?
On-Page Optimization | | BobGW0 -
Strange Keywords Google Webmaster Tools
Hey, I have a website about "coffee machines". Since a few months I added a vBulletin forum with vbSEO installed. The keywords Google found before I added the forum where highly related to the topic of my website (e.g. "coffee", "machine" etc), which I checked through the webmaster tools. However, I recently checked again and noticed that Google finds mostly keywords like "post", "forum", "thread", "share" etc. with high significance. Those "keywords" only appear on the forum. Now I'm a bit worried since Google states "These should reflect the subject matter of your site." Any advice how to solve that issue? Thanks!
On-Page Optimization | | netminds0