Text to HTML Ratio
-
What's a good Text To HTML ratio for a website?
-
I agree with both but even so, it's not nice to cut a metric from tools if it's not wrong info, cause people who can comprehend the difference could deal with that.
-
Both Alan and Egol's views are valid.
Text to HTML should never be a consideration on it's own. At no point should you ever think "I need to cut back on my HTML code because there is not enough content to support it".
The important factors would be:
-
Is your HTML coded valid? You can check your HTML at http://validator.w3.org/. Invalid html can cause issues for crawlers and users.
-
As Alan suggested, is your code readable by crawlers? You can offer a beautiful Flash page, but if a crawler can't read it then you wont do well from a SEO perspective without the supporting HTML for non-Flash users and crawlers.
-
Is your code efficient? You can use Page Speed or a similar tool to evaluate your page's loading speed. Many aspects of the speed will focus on the efficiency of the code.
-
-
I'd caution against assuming it's meaningless, but only from the perspective of not HTML specifically. Instead, if a page is bloated with code at the source / crawler bot level, that can definitely have a negative impact, because it can cause topical confusion. Whether the code is essentially gibberish to the human eye, or javascript with a lot of text that describes functions, calls and parameters.
I see such problems quite often on large sites that try to do a lot at the code level.
-
In my opinion, text to HTML ratio is meaningless. You should do your best to have substantive content but it is highly unlikely that a search engine is going to evaluate you this way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemaps XML or the HTML?
Which type of sitemap is better for search engines the .XML or the HTML?
Content Development | | Madlena0 -
How to make a .dwt in html 5
I bought a new HTML 5 theme. My website is still in frontpage and now the SE penalties are killing my business I have lost over $150K in revenues since July compared to the previous year and am going insolvent if I don't get my rankings back. So I have redo my website this week. I have tried many times to do this with many platforms (drupal, C5, joomla & others) and my brain keeps getting stuck. I think I figured out why. I am used to frontpage and the .dwt which allows me to easily create new pages from the .dwt and I know enough about SEO to do the job but I can't get out of the gate with the new themes. The .dwt worked with my brain & I am lost without it. My questions are 1-Is there a web editor I can get for HTML5 that I can create a .dwt from? The site I got the theme from also sells them for dreamweaver & expression web but I am concerned if I use those I will find myself right back where I am now, w/ an unsupported platform. 2-The other thing I am stuck on is when I open the index.html file in an editor and try to modify a page to get started, I try to preview the page and I can't see the CSS. Is that normal? My concern is spending the massive amount of time to do the work and then finding it doesn't display properly. 3-I also need the ability to 301 redirect my old pages which I can't do with frontpage, I'm at the point where i must redo the site ASAP and upload it but I can't get it started. I must rename most of my pages for SEO reasons, i used short form page titles not long form when I did it years ago. For instance, the domain is cheaptubes.com and I have a page that is cheaptubes.com/swnts.htm when it should be cheaptubes.com/single-walled-carbon-nanotubes.htm for proper SEO. I need to redo the site, rename the pages, and then 301 to the new pages. I had my hosting co do a 301 years ago from my old domain cheaptubesinc.com to the new one cheaptubes.com but a moz member correctly showed me yesterday that the 301 is no longer there. (another reason to get to a platform where I can do the 301's myself). I am getting a duplicate content penalty as the SE's see both sites with the same content. I think all of these things add up to the total devastation I am seeing with my business and I will go under soon if I can't start ranking well again. If I can get the new site up & the 301's working then I will resubmit the site to the SE's 4- do I need to 301 the old site too?
Content Development | | cheaptubes0 -
Is there a content ratio that google looks for?
What i mean by this is: If i have a 1000 page ecommerce site that has say 10 pages of good quality content (1% good content) and a competitive site that has 100 pages of good content (10% good content) and another that has 500 (50%). if they are all almost the same in every other way the 50% content site would win hands down. however this is not always possible to have so much good content on some types of site. The question is: Is there a min percentage to aim for? Also is there a similar min rate of content production to aim for. Is their a kind of tipping point to get past that google will think they are doing things right i should keep an eye on them!
Content Development | | mark_baird0 -
Content building: Ratio of blog messages?
What is a good ratio for publishing blog messages on our company website? Which ratio is "Panda-friendly"?
Content Development | | wellnesswooz0 -
Google adsense image - text and alternatives
Hi, there has been a lot of talk on the internet about google adsense and which is better, image or text as well as what are the best alternatives to google adsense, so i thought i would throw out the topic on here and see what real website experts think about the topic. I have experienced google adsense image as better than text and would like to know what other people think and beside affliate ads what alternatives to google adsense do people like
Content Development | | ClaireH-1848860 -
Hidden text that's not really "hidden" - seo
Hi guys, I have a question for you about a thing I saw on a website. I've attached the prints.
Content Development | | ricardomargalho
They have like "hidden text". It must be good for indexation, they can
target a lot of important keywords in it, and still keep the website
"clean".
Is this penalized by google if discovered? Do they see this as black hat? Thanks, Ricardo ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+06.00.36.png ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+06.00.36.png ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+05.59.56.png0 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0 -
Changing Text on Pages
For one of my sites I'm in a situation where I have 6 main pages that are for lack of a better word "showcased," one of which being the homepage. The problem is that I am seeing pretty good traffic growth, but my conversions/sales are really weak, and I'm about 95% positive that this is because there is too much information on all of those pages --- each one has about 1500 words or so. The site architecture and link structure on the site is good as out of the couple of hundred pages on the site only 3 of them aren't indexed according to Google webmaster tools. What I want to do is rewrite the text on those six main pages with more of a sales type of feel and limit them to 500-700 words or so. This will have no impact on the link architecture whatsoever, but I'm a bit worried that it will have a negative impact on my continual traffic growth. Actually, I'm not as much concerned about the continual part as the steady new content stream should take care of it, but I would be very concerned if I lost the rankings that I have right now. Granted, those rankings aren't worth as much as they could be because conversions are down, so so it's kind of a catch-22. The question is, how dangerous is what I'm planning on doing? On a side note, my lack of conversions has nothing to do with my description or title tags that show up in the results as they are targeted properly and written for sales. The problem is that the pages, though rich in content, are a bit too rich in content and need to be fixed to work in unison with the descriptions and titles.
Content Development | | RussNauta0
