Links from my homepage
-
I am redesigning my homepage completely. What criteria should I use to decide which pages to link to from the homepage?
-
This is a huge question and the answer depends upon the type of site that you have. Retail sites might focus on popular products, new products, special sale products, most profitable products.
You basically want to show visitors the things that they might find most interesting but at the same time link to things that you want visitors to discover.
For best advice tell us more about your site.
-
In my opinion this should be far more focussed on what a visitors wants to see here instead of what a search robot should encounter.
Make sure your main navigation is search engine friendly (no images, flash, javascript etc) so that all your main pages are linked there. You could choose to link to some of your latest or best articles (to show your visitors that your website is up-to-date), include some testimonials (to show you're credible). Perhaps in your footer you could include some partners (keep it natural), your privacy policy and terms of use?
Try asking your usability testers what they think should be on the main page and work from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Comment Links and Pingbacks
I'm updating articles on a large site, some have links in the comments (WP site). The question is: 1. Should I remove the links in the comments, or does Google even care? 2. How do pingbacks affect ranking?
On-Page Optimization | | MichaelGregory0 -
Do a bunch of footer internal links help or hurt?
We are an ecommerce site... In days gone by, having a bunch of footer links with your top products / categories was a good idea - as it created a ton of internal links to these products. Now, I am hearing that those links "dilute" the value of our other links on a page - and essentially, there is more harm than good from these. Does anyone know what I am talking about (the olds days) and should we still be doing this? Thanks
On-Page Optimization | | Ted_Cullen0 -
Removing navigation menu items/links on homepage
We are redesigning our website after a long stint with an SEO firm who also handled our design/dev. We want to clean up the links on our homepage but don't want to screw up our IA or SEO. We want to delete some navbar menu items and a whole bunch on random links to our evergreen content below the fold. Would we need to reposition those navbar items/content links to our footer or somewhere else on the homepage to maintain our internal linking structure? It would be great if you could take a look at our site and give us any suggestions or advice on the best way to go about this. Thanks!
On-Page Optimization | | Lorne_Marr1 -
Homepage On-page Optimization
How do you all handle homepage optimization, if you (or a client) offers a variety of services? Our homepage has the strongest link profile of any of our pages, but it lists all the areas of law we cover. Therefore, it has too many keywords and none really rank well. Should we just pick our most profitable areas and optimize for that? www.kempruge.com in case anyone would benefit from looking at the actual page. Thanks, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Are there to many internal links here?
This is our main Motorcycle Parts page. In my opinion there are to many links on this page. They have put links to all the top brands after products. Do you think having all these links could be hurting our rankings/ ability for google to crawl the site efficiently? The links are good for navigation, I just think there are way to many there like over 200. Here is the page you can see what i am talking about http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts
On-Page Optimization | | DoRM0 -
Crazy # of Inbound Links
using open site explorer I see that my pages have a ridiculous amount of inbound links. I assume it is recording the same link from every page of the website through the menu somehow? Like the about us page has 200+ inbound links!!! ahh.. Is there a way to prevent this besides like.. no-following your own menu? Or is that what your supposed to do.. ~~Confused.
On-Page Optimization | | Earthsaver0 -
Excessive Internal Links & links to same location
Hi, When Google is counting internal links on a page and it comes across two links to the same url, do both of the links count towards Excessive Internal Links? The reason I ask is that on our website we allow users to navigate through the website in different ways (either by dropdown menus or side menu or through breadcrumbs); which cause some links to appear multiple times on the same page. Any thoughts? K.
On-Page Optimization | | soltec0