Google Place pages and regular listings in search results
-
I'm trying to clarify something about search results which contain local listings.
Here is the search string for Google that will give you the same results that I am seeing -
http://www.google.co.uk/search?&q=letting agents glasgow&pws=0
Of the results that are returned, some of them have data which seems to be related to their Google Place page but the "title" links directly to their website.
What I wanted to know is, "Is it their actual website that has given them those rankings" or "Are they listed where they are because of a well optimized and ranked Places page?
-
Again, many thanks for your answers and your time in looking at these results. I hadn't even noticed that the first listing hadn't actually claimed their place page (which does surprise me).
When you say that a company could achieve the same results by doing appropriate SEO on the local and organic level, I take it you mean SEO on the Places page and local targeted SEO on the main site?
Many thanks for your help and advice on this. I wanted to gather as much information regarding this area within the local search before committing to the client.
I have done a great deal of research about local search and SEO but was unsure of what was making Google actually rank these sites where they're ranking them.
Regards,
Michael
-
My opinion is that both have properly optimized websites, with the listing in the A position having the potential of strong backlinks and extremely well optimized site(although I have not done much analysis.)
Since the listing in the A position is rather far from the city center, and it has not even claimed the Googles Places listing, any optimization that has occurred locally would be from info Google has scraped from the web.
The listing in the B position has claimed/verified their Google Places page, but has done a poor job optimizing it. However, it does have a city center location.
I believe a company that wishes to compete in that market listing could do well if not better than the current top listings by doing appropriate SEO on the local and organic level.
-
Hi and thank you for your answer. From your experience, looking at the top two results, would you say they are most likely to be ranked where they are due to strong organic SEO of their site AND optimization of their places page?
I have a clients site which, due to way it is set up, cannot compete with the number one site from an organic SEO point of view but I could easily compete with its Places page.
Thanks,
Michael
-
Hi Michael,
Good question. There are a number of ways listings can show up ranging from organic only results, local only results(google 7 pack, and a mixed result of organic and local.
In your example, the organic/local mix is what we are seeing. In this case many optimization factors are taken into account that include local and organic factors.
A well optimized page + strong organic seo is what would be needed to give a company the best chance at ranking in a high position. This would include a verified and well optimized Google Places page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens if I structurally uploaded two different images under the same name? Will Google penalise me for it?
Hi, we are a self storage company (www.boxie24.com) and for every url (500 url's) we use 1 head image containing the keyword of the url, so for instance: https://www.boxie24.com/en-us/self-storage-west-village the main image on top is self-storage-west-village-sm.jpg. It was uploaded months ago. Now we are adding more images between the content. But we call them: self-storage-west-village-sm.jpg as well and self-storage-west-village-boxie24-storage-sm. But for almost every url we have "duplicate image name". Is that bad and should we fix it or is it ok? It are different images though. I noticed it today, the images have the same name
Image & Video Optimization | | Boxie24TEAM0 -
What Google+ URL to Take?
I could go with my Domain Name (/+tallahasseedefense) for simplicity sake and ease of remembering. However, would there be any SEO benefit to using a Google+ with both "Attorney" and "Tallahassee" in the URL (/+Casey&TorresAttorneysatLawTallahassee)? cna4R08
Image & Video Optimization | | DrewR0 -
Google+ advice
I am in the process of finalizing G+ pages for our financial institution's 70 locations. So far, the only things I see in my control (set-up only) are the basics - address, phone number, website, description, categories, etc. I do have some great information for additional information (drive-through hours, products, services, etc.), but I see that there's not a place for those. So aside from ensuring accuracy, choosing the best categories provided by Google, uploading quality pics, writing an effective/optimized description, and making sure my pins are correct, any other tips for making these the best pages the best I can? The only thing in my scope is page set-up. Our social media coordinator will be mitigating reviews and posting content. Thanks!
Image & Video Optimization | | SSFCU0 -
Metadata stored in images read by search engines?
Does anyone know if metadata stored in images is read by search engines?My company stores images in digital asset management systems and metadata keyword tags are added to the images, so they can easily be found within the system. Since these keywords are stored in the image file, I was wondering if search engines can read them once the image is placed on the website, but I'm not finding any evidence of this in my research.
Image & Video Optimization | | unitedairlines0 -
Google maps
Hi, I'm trying to rank my clients in top 3 for maps for all categories as of now my client is in top 3 for 2 keywords, what should i focus on to get my client rank in maps results for more categories? Thanks
Image & Video Optimization | | tonyklu0 -
What is the best way to include video transcripts on your pages?
I just posted a question as a comment on this blog post (http://www.audiotranscription.org/6-reasons-you-need-to-have-your-sites-videos-transcribed/comment-page-1/#comment-4311) and realized I probably should have asked the question here because it is really SEO-related. We are in the process of transcribing all of our videos. Can you someone recommend how best to post the transcript file on our product pages? For example, here's a product page that has a video review on it: http://www.ccisolutions.com/StoreFront/product/behringer-x32-digital-mixing-system. Would it be best to post a link to the transcript file or insert the iframe transcript file from DotSub.com (in that case wouldn't DotSub.com be getting credit for our original content?) or, should we just let our captions on the YouTube stream from there (which is what's happening right now)? Will Google still crawl the transcript if the only place it's available is on YouTube? If so, doesn't YouTube get credited for that content, and not our site? Even if we do post a trascript on the page, if it appeared at YouTube first, wouldn't YouTube get credit for the original version? We want credit for that content...just not sure how to get it? I understand that moving to Wistia.com would probably solve most of these issues. What I'm trying to figure out is how best to handle new transcripts for existing videos over at YouTube?
Image & Video Optimization | | danatanseo0 -
Google Places - second listing, same name
We will open a new office at a new location and I would like to add it to our Google places. How do I do this? Per Google guidelines: "Do not create more than one listing for each business location, either in a single account or multiple accounts." - Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location_._ Do I have to another contact page on my website for that location too? I will end up having to business listing with the same name but different locations. I want people to know that we have 2 separate offices because they serve different clients. I want to show up in Google places for the second location as well. Any thoughts?
Image & Video Optimization | | echo10 -
What drives the position of the local pack in a google SERP?
I have noticed that sometimes search results appear above the local pack, and sometimes the local pack is right at the top. What causes this? is there a way to induce it?
Image & Video Optimization | | adriandg2