Url question for seo
-
Would it be beneficial to use url that is a match for my keyword to help with seo, then have my currently url forward to that one so I don't have to change any marketing materials?
I was one of the feedback that I got when doing the on page keyword optimization tool on seo moz.
Thanks
J
-
No, you would keep MOST of the link juice. You would lose between 1-10% of your link juice with the redirect.
-
Ryan,
I do have a lot of links pointing at my current url. Would I loose all that link juice if I was to change to a keyword specific url with a .com and forward the old url to that address. That is the main thing I took form you first response as to why this may not be a good idea.
Thank you so much,
J
-
Not necessarily.
You would need to put time and effort into the web page for the keyword URL. You can't just make a crappy page and then link it to your site. That is called a doorway page. It is a violation of Google's terms and your site can be removed from Google's index for this violation.
If you do create a quality page which targets these keywords, it will rank well because of the domain name, but you lose out on your domain authority. This one page website will never have quality links to build it's page or domain authority.
People are often attracted to the glamor of a key word site ranking at the top of SERPs. What they don't realize is the page ranks so well because the other results are not properly optimized for the same keyword, and/or are low quality pages.
-
It would still be suggested to have a website built on that keyword rich domain and you can link to your main website from this satellite site. It will still stand a good chance ranking high if the domain matches your main target phrase exactly.
-
Search engines treat extensions equally. A .edu site is not rated higher then a .com site, and a .com isn't seen as better then a .info or any other extension.
The reason a .com is preferred is "brand" awareness of the .com TLD. Think of any major company like McDonalds, Walmart, or Facebook. Add a .com to the name and you have their website. Many people automatically will add a .com to any brand to find their web address.
If you build a site cheap-cars.net, then you can be certain a percentage of your potential customers will wind up on the cheap-cars.com, cheapcars.com and cheapcars.net sites. If those sites are offering a similar product to you, then those potential customers might never make it to your site.
The other consideration is whether you already have an established site, or are you building a new one. With an already established site, it doesn't make sense at this point to move unless you already have challenges with your site name.
-
If I understand your question correctly, you want to know if you should redirect traffic from your established site to a new URL which is a keyword match to help boost your search engine ranking.
If you have an existing site with traffic and links, then I would not move to a keyword site unless it was an absolute perfect match and a .com. Google has clearly indicated they are reconsidering reducing the value of keyword domain matches. You could move and then wind up moving back a short time later.
It seems many are drawn to the glamor of a keyword URL. Yes, it is nice to have but it is only one of 200+ factors used to determine ranking. I would focus your time and effort on improving your site's content rather then chasing the URL.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any issue with my On page SEO
Kindly review my website and let me know if there is any issue with On page or I am missing anything? Home page - http://www.ayurjeewan.com Deep Page - http://www.ayurjeewan.com/natural/divya-triphala-churna/
On-Page Optimization | | MasonBaker0 -
URL SEO: Better directory structure vs. exact keyword phrase
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york". Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.: www.abc.com/en/properties/new-york/rental OR www.abc.com/en/rental-properties-in-new-york Which will help the page rank higher (given all other things on the page are exactly the same)? Thanks!
On-Page Optimization | | MH190 -
SEO For Replacement Site
I have a client with a website that has gotten a bit outdated. We've already built his new website and optimized it, but I'm trying to figure out the best way to replace the site while doing the least amount of damage to his current Google rankings. He's ranking #1 for some very competitive keywords that are responsible for the bulk of his revenue, so we want to jeopardize that. We've already built a new site and written all new content, although the homepage page title, h1 header and meta descriptions will all remain what they currently are. I'm also trying to keep the keyword density as close to the current site as possible. I am aware of transferring all existing site URLS using 301 redirects. Can anyone provide any tips that I should use when replacing the site? Should I expect a slight rankings drop or am I worrying about nothing?
On-Page Optimization | | atstickel0 -
Local SEO Title-Tag Optimization
Hi Everyone! A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario: Business: Dental Care & Surgery Location: Springfield IN Name: Springfield Dental Care Experts (example) Website: 18 content pages, pages dedicated to each service Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional. Would tags such as this make sense? Springfield IN Dentist | Springfield Dental Care Experts Nearby town Mountainview IN Dental Care | Springfield Dental Care Experts Last question: The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag? Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery My concern is that buy adding this, the title tag would be too long. Thank you for taking the time to read and respond!
On-Page Optimization | | kbaltzell0 -
IFRAMES - SEO Question
If 30 websites IFRAM my website, is there any SEO advantage for me? Does google register time on site, metrics on how far in to my site the user goes? I have a real estate site with listings (homes for sale). Agents want to use my listing feed on their sites via an iframe. The clients would be scrolling through my listings through an iframe. SEO advantages for me? Disadvantages for the real estate agent using my listings?
On-Page Optimization | | JML11790 -
Is it good to have dashes in url's
When using keywords in url's for internal pages, isn't it a good idea to use dashes or underscores in the url between the keywords?
On-Page Optimization | | BradBorst0