Why is a website with lower content interest reaching higher in google
-
there is a website that i am competing with <cite>www.gastricbandhypnotherapy.net for the term gastric band hypnotherapy and for some reason it is now ranching higher than me.</cite>
I have been number one in google with http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy for the term Gastric Band Hypnotherapy but for some reason in the past few days it has ranked number one and pushed me down to number three.
i do not understand it as there is not much relevant content to gastric band hypnotherapy and also it does not have many links pointing into it
can you please help with this question
-
-
Diane
1. Change the title tage to -
<title>Gastric Band Hypnotherapy expert offers Full Guaranteetitle> 2\. Change your URL from: www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy to www.clairehegarty.co.uk/gastric-band-hypnotherapy and make sure to 301 redirect the old URL to the new one. You would do this in your .htaccess file. Those two things would help a lot. Bear in mind this is simply a band-aid over deeper issues. I suggest reviewing the [beginners guide to seo](http://www.seomoz.org/beginners-guide-to-seo), trying out a tool like [this one](http://pro.seomoz.org/tools/on-page-keyword-optimization/new) and checking out some posts in the [on-site optimization category.](http://www.seomoz.org/blog/category/2) I understand your issue, and that it is not fun to see your page below a competitors, but you don't want to get too overly focused on the ranking, for a huge variety of factors. Focus on making your page as optimized and user friendly as possible. This means aligning the major page elements as suggested (title, url, header) and writing good text, based upon what's most easily digestible for the reader. -Dan
-
hi the reason why i have used other keywords such as hypno gastric band is for two reasons, one reason is that i have been told not to use the word gastric band hypnotherapy to many times but the trouble is i need to mention it with the topic i am talking about and the other reason is because i am explaining by what other names gastric band hypnotherapy is known by.
would it be possible to give me an example on what i am doing wrong and how i should do it and how many times should i mention gastric band hypnotherapy.
tha page is about getting people to visit the page to learn more about gastric band hypnotherapy and also to get on the phone. i have always been number one but as mentioned i then went to number three and number two with that website as mentioned being number one
-
I have not looked at the site, but yes, you can't talk about everything on one page. Move those other keywords to their own page. Good catch Dan!
-
I am fighting something similar in nature that I recently posted. They may have had an upsurge in inbound links, possibly with exact match anchor (even if someone is just linking using their URL, it is exact in this case).
a) Make sure your on-page is optimized (Title, URL, Copy)
b) get more inbound links with good anchor text. Some exact, some with variance.
c) get inbound links from other relevant sites. Sites primarily speaking to this niche.
d) make sure you are getting your social on. Get those Facebook shares and Twitter re-tweets.
-
Diane
Your page is too saturated with OTHER keywords and topics. It is not targeted enough towards the one topic you are trying to rank for. What the page needs is less of the off-topic content in the main elements (title, url, description, header, bold and internal links) to reveal the main topic you're trying to focus on.
Partially what I mean by "off-topic" is that you have many variations of your targeted phrase on the page: "hypo gastric band" "gastric band hypnosis" "virtual gastric band" are diluting the value of "gastric band hypnotherapy" - and they are all sort of competing for attention.
Whatever keyphrase you are trying to rank for, you want it to match exactly in the title, meta description, url and top header. This achieves a harmony between all of these elements, and then its ok to have variations of them appear naturally elsewhere in the body. But you want to focus those important elements with the exact keyphrase you're going for. This not only helps SEO but usability too.
-Dan
-
thank you for this. i do not want to over run the page with the term gastric band hypnotherapy but at the same time i am talking about the subject so it seems hard that google does not like you to over use the word but at the same time how can i not over use it if i am talking about that topic
-
Hi
It would appear this is in part the case due to the exact match domain, title tag and header all being an exact match to the search term on your competitor's site. If you wanted to increase your chances of ranking better you would:
-
remove "leading" from the beginning of your title tag (most of the other websites above yours in google have an exact match at the front of their title tage),
-
have an exact match in the URL (remove the word "with" - if you do, don't forget to do a 301 redirect to the new page)
That is all from a technical standpoint, I'm not saying this is how you want want to approach your overall SEO and marketing strategy. I personally would not get too obsessed with one exact search, but rather optimize your site well for the user.
It also appears your page (and website in general) is overly saturated with other topics and keywords. Anytime you are trying to rank for a specific keyphrase, you want the content of that page to focus in exclusively on that topic as much as possible. The competitor's site may not be as authentic as yours, but it does a fairly decent job at staying on point to that one keyphrase.
-Dan
-
-
i do not understand it as there is not much relevant content to gastric band hypnotherapy and also it does not have many links pointing into it
Everyone sees examples like this above their sites. The reason is that google's rankings are done by a complex forumla.
The best thing to do is to work on beating it. Improve your content, get more links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic cut-off since Google core update
Hi all, I am the webmaster of www.chepicap.com/en (Cryptocurrency news), and since the 3rd of june (Google core algorithm update) we got the hammer from Google. Organic traffic dropped with 90%+ overnight. We are still in the dark whether we can do to improve the current situation. Does someone have suggestions regarding this issue?
Algorithm Updates | | NielsDE0 -
Google Algo Updates
Hi I have noticed strange drops in our rankings, some last Monday 12th & some Sunday 18th - has anyone else experienced anything on these dates? I've seen talk of a possible algo update, but nothing concrete Thanks!
Algorithm Updates | | BeckyKey0 -
Https & Google Updated Guidelines
Hi We have https on aspects of the site which users directly interact with, such as login, basket page. But we don't have https across the whole site. In light of Google adding it to their guidelines - is this something we need to put into action? Also same question on the Accessibility point Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader. Are we going to be penalised if these are not added to our site? Thank you
Algorithm Updates | | BeckyKey0 -
A website Mobile versions for different languages
Hi There!, A website available in two languages(EN, FR) but mobile version is only available for one languages (EN). Mobile website is designed by following 'Separate URLs' configuration. So all English version desktop URLs are redirected to corresponding mobile version pages. For example : https://www.sitegeek.com/godaddy
Algorithm Updates | | gamesecure
()
is redirect to: https://m.sitegeek.com/godaddy (if page opened in mobile)
() But, same URL is in France language https://fr.sitegeek.com/godaddy is not redirected to https://m.sitegeek.com/godaddy So what would the correct implementation? France version would be redirected to English mobile version till Fr version is not prepared or it should not be redirected ? Rajiv0 -
Number of Items As a Google Ranking Factor??
If I search for "hiking boots" and scan down the SERPs I see the following... Google reports "483 items" for the Zappos.com page. Google reports "Results 1 - 36 of 85" for the Shoebuy.com page (and that does not appear in their code). So, Google is obviously paying attention to the depth of your information or the number of items that you are showing. If they think that is important enough to count and report in the SERPs, might they also be using that information as a ranking factor?? PRACTICAL APPLICATION FOR SEO: If google is using this information, perhaps people should list all of their color, size, etc variants on a single page. For example if you sell widgets in five colors, instead of making one page for each color, list all five on the same page.
Algorithm Updates | | EGOL1 -
Google is really NOT SAYING IN "HOW SEARCH WORKS” ?
Hi All SEOmoz members and team, As I was reading this, is it true that Google does this . Simply, I don't think so, I haven't experienced any of such what is being talked [http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ C](http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ "http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/")ome on, let us discuss the real thing about Google. Teginder Ravi
Algorithm Updates | | Futura0 -
Content, for the sake of the search engines
So we all know the importance of quality content for SEO; providing content for the user as opposed to the search engines. It used to be that copyrighting for SEO was treading the line between readability and keyword density, which is obviously no longer the case. So, my question is this, for a website which doesn't require a great deal of content to be successful and to fullfil the needs of the user, should we still be creating relavent content for the sake of SEO? For example, should I be creating content which is crawlable but may not actually be needed / accessed by the user, to help improve rankings? Food for thought 🙂
Algorithm Updates | | underscorelive0 -
Is Google now ignoring title tags?
Hey guys, I noticed alot of titles of webpages in Google now vary from search to search. They also differ from the Title tag that has been set by the webmaster. Anyone else notice this? (My results are depersonalized)
Algorithm Updates | | benjaminspak0