How do I distribute blog content?
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Morning Mozzers!
I work for an online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis. After adding the new content we Tweet it and mention it on our Facebbok page. My question is this: how can I distribute the content to generate back links? Any example sites or case studies of things you guys have done in the past would be great!
Thanks in advance.
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Thanks a lot guys. Plenty of advice there for me to be looking at and cracking on with.
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If you have a following of very interested people on twitter and facebook, you are distributing your content. If you content is great they might pass it on. However, if it is best-on-the-web the chance is much higher. Some sites have high enough content that FB and TW announcements are enough to generate links and propel their rankings with zero time spent on link hunting.
Perhaps instead of doing a daily post, work on your content for an entire week and publish something phenomenal. Look at the SEOMoz blog posts how they have many images, data, references, quotations and much more. They are not trivial content. They are kickass documents.
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http://www.seomoz.org/blog/competitor-analysis-for-linkbuilding-a-guide-for-people-who-hate-linkbuilding My post on finding places to link based on your competitors backlinks (+learning the niche as you go). Asy ou go through, note the places that offer blogging or blogs
I have had a bit of success using <cite>myblogguest.com/</cite> You do have to wade through some crap from article churners but there are a few nuggets in there. I am going to try the paid subscription for a few months and see how it does
http://www.seomoz.org/labs/link-finder/index.php stick your details in here and see what you get out
http://www.seomoz.org/link-finder/ stick in wedding dresses and get the contact details of those blogs and organise some cross promotion
Otherwise contact, contacts, contacts. Ask these guys if you can guest post <cite>www.secretsalons.com</cite>and get them to guest post back - they use their twitter etc to promote you
"online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis" <-- Son, I am skeptic
If you are writiing content and then looking for places to seed it, then I think you're doing it the wrong way round. If your daily output isn't getting traction, do fewer posts but make them better
http://www.confetti.co.uk/ <-- this is you I guess? id stick those fb/tw buttons right at the top with a CTA & make the phone number much bigger
S
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