How do I distribute blog content?
-
Morning Mozzers!
I work for an online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis. After adding the new content we Tweet it and mention it on our Facebbok page. My question is this: how can I distribute the content to generate back links? Any example sites or case studies of things you guys have done in the past would be great!
Thanks in advance.
-
Thanks a lot guys. Plenty of advice there for me to be looking at and cracking on with.
-
If you have a following of very interested people on twitter and facebook, you are distributing your content. If you content is great they might pass it on. However, if it is best-on-the-web the chance is much higher. Some sites have high enough content that FB and TW announcements are enough to generate links and propel their rankings with zero time spent on link hunting.
Perhaps instead of doing a daily post, work on your content for an entire week and publish something phenomenal. Look at the SEOMoz blog posts how they have many images, data, references, quotations and much more. They are not trivial content. They are kickass documents.
-
http://www.seomoz.org/blog/competitor-analysis-for-linkbuilding-a-guide-for-people-who-hate-linkbuilding My post on finding places to link based on your competitors backlinks (+learning the niche as you go). Asy ou go through, note the places that offer blogging or blogs
I have had a bit of success using <cite>myblogguest.com/</cite> You do have to wade through some crap from article churners but there are a few nuggets in there. I am going to try the paid subscription for a few months and see how it does
http://www.seomoz.org/labs/link-finder/index.php stick your details in here and see what you get out
http://www.seomoz.org/link-finder/ stick in wedding dresses and get the contact details of those blogs and organise some cross promotion
Otherwise contact, contacts, contacts. Ask these guys if you can guest post <cite>www.secretsalons.com</cite>and get them to guest post back - they use their twitter etc to promote you
"online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis" <-- Son, I am skeptic
If you are writiing content and then looking for places to seed it, then I think you're doing it the wrong way round. If your daily output isn't getting traction, do fewer posts but make them better
http://www.confetti.co.uk/ <-- this is you I guess? id stick those fb/tw buttons right at the top with a CTA & make the phone number much bigger
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Republishing content?
What is the thoughts on republishing content that has already been published on a big new site onto company blog? My gut feeling is at best Google will ignore at worst a penalty could be round the corner? All thoughts welcome. ThanksRichard
Link Building | | seoman100 -
Create content for long tail keywords.
I have identified some potential long tail keywords. But I am not a good writer. My strengths are in programming so I am coding the web site. In the mean time, what is the best way to create related content in terms of blog entries. I intend to have landing page in my blog and rank it as high as possible. How did you outsource the good content creation. How much did you pay? Thanks..
Link Building | | zsyed0 -
Wordpress blogs and link generation
So I'm working on cleaning up our backlink profile and discovered that a few of our blogs are clogging things up... Google reports that one in particular is responsible for 454 links...
Link Building | | jesse-landry
So I ran a quick sitemap to try and get a better understanding where these are coming from and discovered that all of the stupid tags and categories that the former marketing person posted her blogs to were creating new pages and counting new links from the footer found on each. So there were 370 pages counted by the sitemap generator. This explains why all the links. Now my questions 1.) how hurtful are all these links? 2.) what's the best way to handle links on company-sponsored blogs.. in sidebar widgets or embedded in the text? 3.) what is the purpose of those categories and tags? My boss seems to think they help in SEO efforts but I am insisting they are worthless and would like to remove them all. He thinks we should keep a couple per post... bleh Any advice here would be lovely. Thanks0 -
Backlinks In Blogs
Hello! A direct competitor of my has a ton of backlinks exact anchor text on their inner pages coming from blogger blogs. How can they get away with this? Are they using different C blocks? Or are they paying for these links? The anchor text is Not anywhere in any of the blogs but it the side/bar colomn which follow through the entire site, so when I analyze the link anchor text OSE show ups several different pages from the same blog. Any help would be Greatly Appreciated!!!!! Thanks
Link Building | | TP_Marketing0 -
Wordpress Blog or page within site or guest post on other site?
Where is the best place, from an SEO perspective to have my articles published? 1: My WordPress blog 2: As A guest post on another site. 3: Within the normal pages of my site. Here is my site: www.fvl.co.uk Any help and or advice would be gratefully recieved. Andy
Link Building | | First-VehicleLeasing0 -
Does a Subdomain Blog Pass Juice?
I have a client who has their blog on a subdomain instead of subfolder. Unfortunately, the eCommerce platform they are using does not allow them to implement a blog in the subfolder. So now we are looking at growing their blog as a means to drive more traffic to the main site. The blog is a mirror of the eCommerce site's navigation with the main content section being a blog rather than products. Will publishing content and building links to the subdomain blog pass authority to the main site?
Link Building | | mj7750 -
Guest Blogging
I am looking to get into guest blogging for our retail brick-and-mortar store to increase more local search traffic. 1. Any local SEO recommendations/tips you have? 2. Can you post the same article in multiple places? Or is this a huge no-no? 3. For local search, should we focus on article directories or guest blogs? Thanks in advance for your feedback, and sorry that it's a three-parter! 🙂
Link Building | | jpretz0 -
Is publishing content on multiple platforms like Tumblr, Blogger, Posterous, etc. a legit way to build backlinks?
My client has a fishing report that is published weekly on his blog. Would it be wise to syndicate that content on these other services with backlinks baked into each one? Any thoughts?
Link Building | | AaronParrish1