How to find all the backlinks of a website?

[sarenausa]

Hello,

I would like to know if there is a tool or a way to find all the backlinks of a website in order to understand how this site does get traffic?

Thanks,

JD

[DaveGerecht]

No shame! It keeps us all on our toes - and employed!!

I use the free and easy to use Screaming Frog software.

Good luck!!

[Maximise]

SEO Spyglass is a great product for this. Even the free version is quite useful, you just won't be able to save or export data.

[sarenausa]

Hello,

It would be for the analysis of a competitor's strategy, shame on me...

[reilly3000]

Joe's answer was great. Just to add to that, you can see where actual traffic is coming from on your site by installing Google Analytics on each page of your site, then looking at the "Traffic Sources" report. Direct traffic is people who navigated directly to your site (aka type in domainname.com), referring sites are people who click on links to your site, and search refers to people who found you via search engines. Backlinks can result in referral traffic, but ultimately generally help your site to perform better in organic search, which would get you more search traffic. Definitely check out: http://www.seomoz.org/beginners-guide-to-seo for more info.

[JoeAmadon]

SEOmoz's Open Site Explorer can give you a fairly deep backlink analysis. Majestic SEO also gives a very deep look at backlinks. Is this for your own site or a competitor? If looking at where your own site's traffic is coming from, Google Webmaster Tools and Google Analytics will give you better insight than a backlink profile will, as a backlink might not actually get any use from humans.