How many times to use keyword

[azguy]

So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?

[azguy]

okay. Thanks all!

[RyanKent]

In my experience for any exact keyword or phrase there should be one page of your site used. If you wish to add additional pages, then there would be some variation of keyword usage. You can get quite creative. If you are selling golf clubs you can vary your keywords as follows:

golf clubs, golf club, pro golf clubs, professional golf clubs, golf clubs 2011, golf club sets, set of golf clubs, etc.

Put the user experience first and write a great article about "golf clubs". When you want to write a second article on the same topic, write about "pro golf clubs" or some slight variation, then use anchor text once to reference the first article linking "golf clubs" as the key phrase.

If you keep your focus, then search engines will be clear on exactly which page should rank for each term. There will certainly be overlap and all your articles could wind up at the top of search results for "golf clubs".

[JoeAmadon]

Mike,

Don't over-think your linking strategy. Link your informational content to your product page, since that is how you would want to drive traffic anyway. You don't want orphan pages that don't have any internal links pointing to them, but you want most of your links pointing towards your most important pages (the pages that convert traffic).

[azguy]

Do you then interlink them?

I'm not explaining myself very good.

So I have a keyword.

I would like to do a blog post with it. Then an article with it. And if it makes sense have it on my main site maybe as a secondary keyword phrase for a product I'm selling.

How could you link the above as it is all the same keyword. Not a variation, although if I should vary it, that's fine too.

Mike

[RyanKent]

I am confused.

My understanding is your 3 areas are all on one domain. So lets say you have domain.com, domain.com/blog and domain.com/directory. Everything is on one domain.

Article 1 is published at domain.com/article1

Article 2 is published at domain.com/blog/article2

Article 3 is published at domain.com/directory/article3

Each of these articles would be written by you or someone you hire, and they would all contain appropriate anchor text links to each other.

What am I missing?

[azguy]

Yup, but then I still have the article opportunity as well, and that is what I was asking was how to crate content on blog and in articles and if I can link them? Again, this is all on one domain.

[RyanKent]

By covering the same keyword three times, you have the opportunity to rank in SERPs 3x, gain more diverse links and cover more longtail SEO.

Let's say you write an article focusing the topic "Dealing with Cancer"

Article 1 can focus on the doctor / patient interactions

Article 2 can focus on how family, friends and others interact with the patient.

Article 3 can focus on the disease itself

These would be three completely separate articles which can all focus the same phrase. Each would generate unique traffic and interests. You can then pick a couple keyword phrases you wish to focus for each page and use anchor text to link the pages according to their chosen phrases.

[azguy]

Yes, I have my main site, then my blog, then a third article directory on the site that has keyword themed categories covering lots of different keyword variations. All residing on the same domain.

[azguy]

Thanks, but what I was talking about was the 3 different opportunities on my site I could possibly create content for the same keyword, and if so, can I then interlink them?

[RyanKent]

Where are these 3 different areas (main site, blog and directory section) located? On the same site? Or different sites?

[JamesNorquay]

Hi, I would use the following set up:

• 2 keyword use in the title tag.

• 2 keyword use in the meta description

• 1 keyword use in the page URL.

• H1 tag you can use 1 or 2 keywords.

• Other titles on page you can use the keyword.

• Within the content on the page you can use the 3 main keywords, main keywords near the top of the article, 8% density.

• Alt tags on images also push the keyword is it represents the image in a non spammy way.

• You can then use your internal link structure on site to push the keywords headers, footers, side bards all with the anchor text you wish to target.

Their are more factors you can tweak too but these are the top line ones.