How Many Keywords Should You Target Per Page?
-
What do you think is the most appropriate/efficient amount of keywords to target per page for a website? Obviously, it may depend on the type/size of the site, but I've noticed different results with different clients. Early on, I targeted way too many keywords per page, then scaled them back as I learned more. I'm almost starting to think that you should just target 1-2 keywords per page to be efficient and more natural. Thoughts?
-
Michael, I would be interested to understand this question in a different way. While you may optimise a page for say one or two keywords from an SEO point of view, how might that vary (if at all) for an SEM campaign. In many cases the same page (especially a product page) will be used for SEO and SEM so I would be interested to extend your question and say in addition how many keywords should you optimise for an SEM campaign and then for a combined SEM and SEO campaign as well as just the SEO campaign? Is there any real difference?
-
1-2 sounds resonable, but I have had problems with 2 seperate keywords. One will always be more dominant than the other.
I think creating a separate page with your second keyword could help out as well.
I have a client where the second keyword is the file name of an html page, and it shows up on the first SERP page even though the home page content is different, but relevant.
Example= "www.site.com/keyword-2.html"
-
Michael, I like your current thoughts. One to two keywords is optimal. Any more then two dilutes your efforts and you will not be able to rank as well against other web pages who focus on just one key phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Decide which keyword to check
Hi. I made 3 different keywordlists. based on the following rules: list 1: top 50 of best ranking keywords of this campaign list 2: Top 50 keywords with highest volume in adwords and related to the website list 3: Top 50 last month used keywords by our clients from GWT Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three lists. There are a lot of overlaps (especialy in list 1 and 3.) so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking? i leave the conversion out of it for now, first goal is to get much traffic as possible.
Keyword Research | | Leonie-Kramer0 -
Site has multiple services, how to target multiple keywords and what to to about citations
Hi i managing a site that has 3 main services its a hotel, a restaurant and a brewery. It has the word brewery in the name and URL and has for years primarily pushed the brewery side and that is doing well its has a good DA and lots of links point back to its home page. Now the problem is it doesn't rank very well for the term hotel or restaurant, theres only 2 referring domains links pointing to its hotel page. All its hotel citations point to the homepage (which is mainly optimised for the keyword brewery) should i update the citations to point to the hotel page which has been optimised for the search term hotel? or should I leave those and just create new citation pointing to the hotel page. Should i right a few blog posts about the businesses hotel and link them to the hotels page? and then I also then do the same for restaurant? I hope i've explained myself well and would appreciate the advice
Keyword Research | | juun0 -
Narrowing keywords or build more pages - Startup
I provide local services to a number of small cities and am trying to decide the best way to attack local keywords. I need to decide if I should target all 4 cities or narrow it down to 1 or 2. I used the google keyword tool and none of my keywords have enough results to show data so I am left guessing by using the nearest major city and population sizes. Anyway, I have read over and over about how keywords in the title / description are imperative. Well, thats tough to accomplish without being spammy when you offer two services for four cities. I don't think lakeville snow removal, apple valley snow removal, eagan snow removal makes for a good title of a page. Also, it's not an easy task to get any kind of keyword density in the content as well. So how do you recommend I attack this? I have seen sites that create a page for each keyword with basically the same content excpet replacing city x with city y and they do well. I find this spammy and hope that eventually they get penalized for it. I guess I would be willing to do it, but would prefer a more natural solution. One more question, if I do keyword a single city, say Lakeville, what is the prefered way to keyword the home page compared to the service pages. Example, I have a snow removal page that the keywords would be lakeville snow removal and a lawn care page with the same.. So what is the target for the home page? Here is the results of my keyword research. ** Monthy Google Searches** Minneapolis lawn care - 880 Minneapolis lawn service - 590 Minneapolis lawn mowing - 260 Minneapolis Snow Removal - 590 Minneapolis Snow Plowing - 320 Minneapolis Snow Removal services - 58 Service Area Data (Minni has Pop of 385K) Lakeville - Pop;56K Income;86K Apple Valley - Pop;49K Income;74K Burnsville - Pop;60K Income;60K Eagan - Pop;64K Income;74K Northfield - Pop;20K Income;62K
Keyword Research | | dwallner0 -
Penalty for on-page optimizing too many pages?
Hey in the process of building a new site in the fitness niche - targeting keywords such as: <colgroup><col width="387"></colgroup>
Keyword Research | | monster99
| how to get a flat stomach |
| how to get rid of belly fat fast |
| how to get rid of belly fat for women |
| how to get rid of love handles fast |
| how to get skinny |
| how to have more energy |
| how to loose weight fast |
| how to lose love handles |
| how to lose love handles fast |
| how to lose lower belly fat | All these keywords get decent search volume. My question, alot of the content for these keywords would be similar for example - "how to get a flat stomach", "how to lose love handles" and "how to get skinny" would pretty much have similar content. I could build a single page for all these keywords but i loose all the ranking benefits from doing on-page optimization such as creating a page for each of these keywords and optimizing it for each of these keywords (e.g. putting the keyword in the URL and Title) But if i build individual pages, to me it doesn't look natural optimizing multiple pages for the keyword terms, plus i loose the benefits of building a single page (e.g. less costly, not as much outreach activity required, etc) You could argue however that if you create individual pages for each of these keywords you are addressing the query directly as theres a slight difference between "how to lose love handles and how to get a flat stomach. But i guess thats up to google to decide. So how would you approach this? Cheers, Chris0 -
A question about local longtail keywords
Hello all. This is my first interaction with SEOmoz, and I am still in my learning phases. I currently own a lawn fertilization company near Allentown, PA. I do the site for myself, and I am ranked number one for organic lawn care for my cities. My question may seem kind of elementary, but I just want to clear this up for myself. I want to start a side business doing SEO, and from what I gather step one is keyword research. I plan on building new sites to start as opposed to going in and fixing existing ones. So, I've been reading a lot on how to do keyword research and so forth. I will use my current business as a reference for my question. Should my main keywords be along the lines of "lawn care" and "lawn services", and then the location specific stuff be seperate? Or should my main keywords be "lawn care allentown, pa"? I plan on running my business solely for local businesses, so I am not to interested in competing with the entire world for keywords. I just wasn't sure how to differentiate my keyword research for local business. I hope that question made some sense. I am really starting to grasp the elements of SEO, but for some reason the keyword part of things perplexes me. Thanks for any responses!
Keyword Research | | GroundFloorSEO0 -
Keyword cannibalization in ecommerce sites
I'm assuming this is a common problem in ecommerce sites. Lets say we have a "sleeping bags" which has all types of sleeping bags on it. Then build a brand page "The North Face" with a subpage for The North Face sleeping bags. Is it possible to target the sleeping bags page for "sleeping bags" while targeting the branded sleeping bag page for "The North Face sleeping bag"? how would you suggest doing this while avoiding keyword cannibalization?
Keyword Research | | Hakkasan0 -
Tags and Keywords
I am trying to improve the SEO for my client's website - http://www.petmedicalcenter.com. I was wondering if anyone had any suggestions for improving my h1, h2, etc., tags and keyword usage on the home page? The top 5 search terms are: vet las vegas (most searched) las vegas vets vets las vegas las vegas vet pet hospital las vegas vets in las vegas Any suggestions you have is appreciated. Thanks! -Brant
Keyword Research | | PMC-3120870 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0