What to tweet and blog about?
-
A little background:
The site I'm working on, www.ixl.com, is a math practice site for pre-K through 8th grade. Our content consists of math skills where we randomly generate math problems, grouped by grades and topics. We have around 300 skills per grade.
The question:
We don't currently have a twitter feed, Facebook page, or a blog. I'm working on setting these up, or at least a twitter feed and the Facebook page first. I'm wondering, what kinds of things will we tweet about once I get a twitter feed set up? What kinds of things should we be tweeting about? Things like online education articles? And articles about teaching math? Do you guys think that would be compelling enough to get followers and make this productive for us?
Another question, how important do you think a blog is, compared to a twitter feed and Facebook page? I was thinking it would be fun to set up a blog, and post math questions from the site 2x or 3x a week, as well as other content that could overlap with the twitter feed.
-
For content ideas, set up a news feed for yourself that is filtered for "teachers". I just read a story last night: http://www.cnn.com/2011/US/07/20/why.quit.teacher/index.html?hpt=hp_c1
Take recent news stories, add your experience, insight and commentary so the article will be helpful to your readers.
-
If your going social, you need to have something interesting to say. Having an opinion helps drive that conversation. Its easier to have an opinion on the politics of education than it is to have one on a maths problem
Maths questions target students, and Im with EGOL that it will more likely be parents who follow you but only if you provide value. I would look at the higher level stuff, having an opinion on how maths is taught, the politics of maths and teaching, running competitions for maths stuff for their kids
I have to ask why you arent doing the freerice.com thing with it? big extra love & links from the community - work out how many grains of rice there are in a packet and you realise how cheap that type of thing is to do
-
Another question, how important do you think a blog is, compared to a twitter feed and Facebook page?
I have a blog and each blog post automatically posts to FB and TW. People who want to follow our blog then have access. So, if you do the blog and share the feed you get the other two free. Also, if other folks, such as homeschool parents or groups like your content they might republish your feed to their tribe.
I'm wondering, what kinds of things will we tweet blog about?
My bet is that your real following will be parents and tutors and teachers who steer kids to the practice site. So I would post tips for them on teaching, motivation and making learning fun.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Promoting our blog posts. Effective ways and planning.
Hi Guys. I work for TOAD diaries, we make personalised journals and diaries. So we've taken a dive into blogging recently to help with brand awareness/ loyalty and increase traffic to our site. We don't have much of a social media following. So I'd like to know about other effective ways to promote them. The advice seems to range from extremely obvious and generic on the one hand i.e) post it to your Facebook, twitter etc, to seriously in depth, using a multitude of tools I've never heard of. I mean it's pretty overwhelming 😕 So I'd like to focus down on 5 or 10 ways I can 'get it out there' effectively. Any thoughts? What are the essential tools/ techniques/ jobs I should be doing? Etc etc. Note on our blogs: They are very different from one another, so far we've done how to make an origami boat and paper vs digital: part 1. We're also working on a time management piece at the moment. So they're all to do with paper, stationery, organisation, planning ect. But like I say each blog post is quite varied. Thus the target market varies too. Also, do let me know what you think to the blog posts 🙂 Any area's we can improve upon? Cheers guys. Isaac.
Social Media | | isaac6630 -
Blog posts to G+ and FB?
Hi, I was wondering if we should be taking our blog posts and also putting them on social sites as well such as G+ and FB? If so, does content need to change to avoid a duplicate issue and if so is there a "rule" of sorts in terms of how much to change the content up? I was just wondering since we are already taking the time to put together these "stories" on our blog if our other channels would benefit as well?
Social Media | | BabyBeauBelle0 -
I am going to change my blog from subdomain to subdirectory. Will I lose all my shares data (plugin)?
Hi there, I am going to change my current blog from subdomain to subfolder. Obviously, I am going to apply a permanent redirection (301) since all URL will change...I have a doubt related to all share bottoms. Currently I use plugins in order to show the total number of shares (on Facebook...on Twitter etc.) of my posts. So, by changing all URLs, will I lose all my data? I mean, would It be possible to save them? Thanks in advance for helping!! Kind regards. Francesca
Social Media | | Red_educativa0 -
What do I do about old content on my blog?
I run a blog: www.b2bsocialmediaguide.com. It's been going for 2.5 years and some of the old content is, frankly, dated! What do you recommend I do about it? 1. Update old articles with new, more relevant content and change the date? 2. Write new articles with the relevant content and forward the URLs from old articles to the new ones? 3. Do nothing. 4. Just add links to new content from old posts? I don't want to lose link juice!
Social Media | | HeatherBakerTopLine0 -
Do Your Social Metrics Such As Tweets Transfer With a 301?
Got asked this today, and I don't know the answer, so throwing it out there to all your mozzers! If I 301 redirect a page that has built up a lot of tweets, likes, shares, even +1's, does that social data get transferred over to the new page in as far as social strength/ authority is concerned? Would Google still be able to see the previous version of this page had x amount of tweets etc, and take this into consideration when ranking the new page?
Social Media | | PerchDigital0 -
Sorry! I am not understanding how a Re Tweet helps with any lift in rankings.
Does anyone have an infographic to explain how social media increases any lift in the SERP's. I just am not grasping how if I re tweet a link that the search enegines see this and say "this must be important" let rank it higher.. Where is the Social Media Moz Guru?
Social Media | | SEObleu.com0 -
How much attention do you pay to hashtags in your tweets?
I haven't really paid much attention to adding hashtags to my tweets, but I'm thinking I should. For my real estate site I just started following the mayor of our city. I noticed that he finishes each of his tweets with #ourcityname. I clicked on the hashtag because I wanted to find more people who tweet about our city. Then, I suddenly realized that if I used that hashtag when I tweet then other people would find me and follow me. Any thoughts?
Social Media | | MarieHaynes0 -
Working with 3rd PArty Social Media partners / paid blogs
Hi there! We are an ecommerce company based in the UK and are an online butcher. We are looking to further our contribution and authority in a social sphere, in particular develop relations with bloggers and social sites who are realised to have authority in our sphere (food / meat). At present we are active in the usual (Twitter, Facebook etc) and have over 1000 likes and followers. We also have a cool blog which can be found at <cite>www.donaldrussell.com/weblog/index.html</cite> We are looking at our content and would like to share this with other bloggers in return for backlinks and visits from these blogs, and in turn improve our pagerank and SEO ratings. I have been offered the chance to work with EBuzzing, who claim to get your content published and referred to but you have to pay these "bloggers" for the privelage. Is this a good way of furthering our social strategy in the short term, or is this the wrong way to go and do search engines devalue these links? My preference is to organically grow our presence through becoming a valuable contributor and have alsways strongly advocated this, however Ebuzzing or other simillar services sound too good to be true! Are they? Hope you can help me, and look forward to your thoughts. Many thanks Gary
Social Media | | DonaldRussell0