What to tweet and blog about?
-
A little background:
The site I'm working on, www.ixl.com, is a math practice site for pre-K through 8th grade. Our content consists of math skills where we randomly generate math problems, grouped by grades and topics. We have around 300 skills per grade.
The question:
We don't currently have a twitter feed, Facebook page, or a blog. I'm working on setting these up, or at least a twitter feed and the Facebook page first. I'm wondering, what kinds of things will we tweet about once I get a twitter feed set up? What kinds of things should we be tweeting about? Things like online education articles? And articles about teaching math? Do you guys think that would be compelling enough to get followers and make this productive for us?
Another question, how important do you think a blog is, compared to a twitter feed and Facebook page? I was thinking it would be fun to set up a blog, and post math questions from the site 2x or 3x a week, as well as other content that could overlap with the twitter feed.
-
For content ideas, set up a news feed for yourself that is filtered for "teachers". I just read a story last night: http://www.cnn.com/2011/US/07/20/why.quit.teacher/index.html?hpt=hp_c1
Take recent news stories, add your experience, insight and commentary so the article will be helpful to your readers.
-
If your going social, you need to have something interesting to say. Having an opinion helps drive that conversation. Its easier to have an opinion on the politics of education than it is to have one on a maths problem
Maths questions target students, and Im with EGOL that it will more likely be parents who follow you but only if you provide value. I would look at the higher level stuff, having an opinion on how maths is taught, the politics of maths and teaching, running competitions for maths stuff for their kids
I have to ask why you arent doing the freerice.com thing with it? big extra love & links from the community - work out how many grains of rice there are in a packet and you realise how cheap that type of thing is to do
-
Another question, how important do you think a blog is, compared to a twitter feed and Facebook page?
I have a blog and each blog post automatically posts to FB and TW. People who want to follow our blog then have access. So, if you do the blog and share the feed you get the other two free. Also, if other folks, such as homeschool parents or groups like your content they might republish your feed to their tribe.
I'm wondering, what kinds of things will we tweet blog about?
My bet is that your real following will be parents and tutors and teachers who steer kids to the practice site. So I would post tips for them on teaching, motivation and making learning fun.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Share Percentage - On Blog Posts
Hi everyone, I'm trying to find a way to give each post we are creating a quality status. Since bounce rate on this case isn't really a viable option (Blog Behavior) since people could stay 10 mins reading it and then go elsewhere without interacting. I'm looking for a way to focus on facebook sharing, lets say something simple like "Facebook Shares / Sessions" per each blog post, while I can have an idea on my own data, lets say my highest is 4.1% of all people that go to that post end it up sharing it. But I wonder on average what would you consider a good engagement post, what would that percentage might be? Thanks in advance.
Social Media | | JoaoCJ0 -
Manual submission vs automated submission to social bookmarking sites for blog posts
Howdy Mozzers! Say we're creating great content on our blog and would like this content to be seen and shared by as many people possible. Should we submit our blog posts manually to social book marking sites or use an automated service like Only Wire? The advantage of using automation is obvious, saves time on submission. Are there disadvantages? Is google bot going to raise an eyebrow and give us a dirty look? Cheers! MozAddict
Social Media | | MozAddict0 -
Is it worth setting up a Google Plus page for your blog?
Hi All, OK we all know the merit in G+, Authorship etc. I'm a regular user on G+ and I work hard to keep my profile up to date and with fresh content. I have no doubt my increased number of followers has helped my blog rank (which my G+ account is linked to). My question is - is there any merit at all in setting up a separate page for my blog so I can get +1s for it (probably very few). Much like any company page that gets +1s and people to follow that company. Or is this just plain silly and I should concentrate on building my personal profile? Thanks
Social Media | | bradkrussell0 -
Do Your Social Metrics Such As Tweets Transfer With a 301?
Got asked this today, and I don't know the answer, so throwing it out there to all your mozzers! If I 301 redirect a page that has built up a lot of tweets, likes, shares, even +1's, does that social data get transferred over to the new page in as far as social strength/ authority is concerned? Would Google still be able to see the previous version of this page had x amount of tweets etc, and take this into consideration when ranking the new page?
Social Media | | PerchDigital0 -
How does SEOMoz Code its Social Badge on Blog
On the blog section (and most other pages of the site) there is a social badge on the right hand side of the page where it shows the number of followers on Twitter, FB fans, etc. How does SEOMoz pull those numbers? It seems like its not using the normal Javascritps supplied by FB and Twitter, Feedburner. Thanks
Social Media | | Heydarian0 -
How to get most out of viral blog traffic?
Our website has a WordPress blog, hosted at website.com/blog. I've discovered that with some hard work and a bit of luck, I can create a blog posts that will go viral - they will get about 50k readers in 1-3 days (which is a LOT for our website), and 300-1000 tweets, 100-250 Facebook shares, and anywhere from 10 to 130~ G+1s. (Unfortunately, these are for the posts, not for our website.) The posts will also get some comments. And most importantly, a few links - sometimes from very reputable domains. However, I feel that I could be doing much more here. The links go directly to the blog post, and I'm not sure how much is that helping our website overall in regards to SEO. What actions can I encourage the readers to do, and how should I prioritize them? Some of the actions are: Sharing/liking, writing a comment, checking out our products, subscribing to our Facebook/Twitter/G+ profile, subscribing to our RSS. One another possible action/opportunity that I see and which could potentially pay off is to offer some kind of PDF report to be emailed, which would initiate an autoresponder sequence. Do you think that having a clear call to action in a blog post could reduce the sharing of it ? Is it possible to encourage whoever is writing about our blog posts to use a direct link to our website, instead of linking directly to the post? If yes, how? E.g. if I included a direct link to our website in the post itself, e.g. in the most important part of the post that gets quoted, it could work - unfortunately that's usually virtually impossible. Am I sitting on a gold mine here, and should do this as much as possible? Should I consider putting this content not just onto the blog, but on our website.com/something ? I'm actually not sure how that would help though, it would simply have a shorter URL. I've discovered that it doesn't matter where I post this content, if the presentation looks decent. So it doesn't have to be posted on website.com/blog. I can even post it on other domains - should I? And the most important question: How do I get the most out of this opportunity in SEO regards? Thanks for any ideas or insights!
Social Media | | Jiri.Novotny0 -
Tweet or ReTweet?
So which is better for SEO, Tweets or ReTweets? We have a tweet button on our blog which seems to work pretty good. But I have noticed a few sites that instead of tweeting, they have a ReTweet button where you are actually ReTweeting an original tweet. Any thoughts?
Social Media | | Trupanion0 -
If I move my blog from subdomain to root, will my blog lose all of its authority? Social signals?
Moving my blog from blog.site.co.uk to site.co.uk/blog and just wondered if all the social data for each post will be lost including the blog authority which has been built up over time? Is 301 redirects enough to keep any of it?
Social Media | | SDOwner0