Links to commercial pages vs resources.
-
My company has a number of resources pages that are garnering links from external sources. It won't be long before these links outnumber the breadth and the quality of links to my homepage and commercial pages.
Does having a lot more links to the resources pages risk unbalancing flow of PageRank around the site? What I want to avoid is a situation where my homepage has a lower PR than my blog/resources, or people searching for relevant terms getting directed to my blog/resources (with many high-quality links) than to my commercial pages (which will have fewer).
-
I really like Joe's response. I would focus on his second recommendation to have the content added to important landing pages (your commercial pages), then 301 the resource page/s to the landing page/s. Or, you could follow Joe's first recommendation and seek to add good 'llinkable' content to appropriate landing pages from here on in. You have a 'good' problem here and if you go about handling the link equity properly, your landing pages will become your authority (resource) pages.
-
I understand the concern with having pages that don't convert as well outranking your "more important" pages. Fortunately, this is probably one of the better problems you could have. There are two things you can do to take advantage of this situation, assuming these pages exist in subfolders of your site and not as a subdomain or separate site.
First option, optimize the internal links on your resource pages to dirrect users and bots to your homepage and commercial pages that are relevant to the content of that specific resource page. The fewer links you have off these pages the better in order to not dilute the PR that is going to the pages you want to rank.
A second option, is to move the content to your commercial pages, assuming the information make sense to have on those pages, and 301 the resource page to the commercial page. I imagine this is going to be less ideal for users, depending on your site and content, but this should completely avoid the problem you're concerned about. I would only go this route, if option 1 doesn't work and the traffic that is entering your resource pages isn't converting.
And, although I don't know if search engines consider it at all, you have the option of designation a page's priority relative to the rest of your site in the sitemap. So you could set your resource pages' priority to .3 and your commercial pages to .7. But again, I don't know if this is actually used by search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Internal links
hey guys, these days should internal links within your site carry no-follow tags? or does it really matter? thanks!!
Link Building | | tm46150 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Internal Links and Page Authority - Best Practices
Hello, Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21? In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link? Page A links to Page B Page A page authority is 18 Page B page authority 21 could this negatively affect my rankings? Thanks
Link Building | | Prime850 -
Link building
Folks would you recommend i build a link on this site for $30... http://www.web-directory-australia.info please let me know detailed reasons as to your recommendation as I'm a new SEO and learning as much as I can 🙂
Link Building | | PHDAustralia680 -
The Value Of A Link
Hi There, Let's say I am able to get a link from a very well trust worthy blog that writes abot things related to my business. Now my question is how much value does another link with the same anchor text, from the same blog has compared to the first link, or compared to a new link from a slightly less powerfull blog? Or in another words, if I got 1 link from this great website should I invest my time to find another website where I can get a link from or should I invest it in getting another link from the website I already got a link from ( which might be easier)?
Link Building | | liors0 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0