Does it matter whether you use /en vs /uk
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I have a global site targeting many countries including the UK which is the only English language site.
Does it matter whether I use /en or /uk for the UK sub-folder?
If I already have /en in place, but my Google UK listings are struggling, will it benefit me to switch to /uk?
I honestly don't think it matters too much, but given the choice would've gone for the /uk
I'm trying to weigh up whether it is worth the effort of changing it.
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Ralph,
I would not suggest "switching" to uk but adding uk. A web page written for UK English will look differently then a page written for US English. Words such as "center" vs "centre", references to London vs references to Washington, monetary units, systems of measurement "miles" vs "kilometers", etc.
If you want to improve your UK rankings, offer a UK section of your site, adjust your articles specifically for the UK and obtain links from the UK pointed to this part of your site. If you perform these steps properly you will definitely improve your UK rankings.
I'm trying to weigh up whether it is worth the effort of changing it.
Only you can answer that question. It depends on how many pages are involved, the quality of your content and your site's profitability.
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Yes thanks. That is not an option unfortunately because that is without a doubt my number 1 preferred route for international seo.
Did you know that you can also direct sub-folders in webmaster tools so that they are targeting specific countries?
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If you are looking for a better way for localization (instead of /en /uk), i think it would be far better for your to purchase local cctld (.co.uk) instead... you can than mark it under your google webmaster tools, that the .co.uk is a content served for UK audiences... and it would be quite easy and much neater too
my 2 cents
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