Optimising my ecommerce blog

[imrubbish]

Hey guys,

I am after suggestions on how i can better optimise my blog? www.imrubbish.co.uk/blog I have been getting regular blog posts up until say a month ago. Looking to get a new writer and get 3-4 blog posts a week done. Sometimes targeting products, sometimes general chat about bins.

I am hoping you kind people can make a couple of suggestions i could be doing.

Thank you

[CPLDistribution]

To start with I would conduct some keyword research to identify bin related phrases that are generating search volume and you could deliver some interesting content around.

I would also consider creating some link worthy content, a competition may be worth a try maybe giving school children the opportunity to produce a graphic design to cover one of your bins? This should increase your blog posts ability to rank in the serps.

From a user perspective I would break the posts up with some images and maybe some bullet points and sub headings to make them easier to digest. Including images would also give you the opportunity to optimise the image alt text.

I would also make sure all your posts only contain one meta description as multiple meta descriptions can confuse search engines:

On URL www.imrubbish.co.uk/blog/2011/07/best-recycling-bin/:

name="description" content="I'm Rubbish.co.uk Blog">

name="description" content="Our best selling bin so far this year has been the Open Top Recycle 50 and Recycle 30 litre. Both come with a choice of  2 coloured bases, 6 coloured lids and" />