Drop in rankings

[vijayvasu]

Hey Mozzers,

In the past week 8 of my keywords have drastically dropped and I have no idea why. We had  been doing link building campaign and things were lookign good.

We stopped it and crash, all the kerword rankings dropped.

Would be awesome if someone couls shed some light onto this one?

the site in question is www.gunshotdigital.com

thank you so much!

[vijayvasu]

is there anyway to check if my links are bad and poor quality? how can I fix this? Thank you so much Devin.

[vijayvasu]

yes, I stopped doing it. thank you for your reply by the way, I am pretty concerned now..

[Devin_Anderson]

I agree with you completely, Anthony. But what I thought was strange here is that as their rankings dropped as soon as they stopped building these links. So maybe there is something else going on?

Otherwise it could just be a coincidental correlation - Google's spam detectors just caught up with Gunshot's backlinks around the same time as they ceased the campaign.

[AnthonyMangia]

From a quick look in Open Site Explorer, it looks like a good bit of low quality link building.  Random forum comments on unrelated topics, free-for-all social bookmarking submissions, links from directories that are really suspect, etc.  Realistically, you might as well not do any link building if this is the quality you're going after - it'd be a better strategy.

I know it's tempting to get a lot of the easy links out there at first, but if you skip this step and focus all of your efforts on getting top quality backlinks, you'll end up with better results, and you'll thank yourself later when you're not spending time trying to clean up a crappy backlink profile.

[Devin_Anderson]

Hey Vjay,

When you say you 'stopped it', what exactly did you do, or stop doing?

Dev