Average Session duration has dropped on May 12th and not recovered
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Hello,
On May 12th my average session duration within Google Analytics went from 1.12 seconds to 10 seconds. Every month since then it has had an average session duration of around 10 seconds.
My traffic over this time has increased. I am concerned that the website is being attacked by bots. What should I be looking out for to work out what is happening?
Many thanks for your help.
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Sounds like you might have a problem with multiple instances of Google's Google Analytics tracking code on your site. Check that first.
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I agree. You should get with your host and review your websites server stats. This will give you more detailed information about where the traffic is coming from. Hopefully not bots!!
In the event that it is, this would explain why the average visit duration has dropped so drastically.
Also keep in mind that if there is actual new traffic coming to your site (not bots), this could also be contributing to the drop in visit duration as new site visitors tend to spend less time than a returning visitor.
Hope this helps!!!
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Check with your hosting provider. They should be able to tell you if your website is being accessed unnaturally.
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