How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
-
Hey,
I have recently come across a client that wants link building services.
- It's a lead generating 'side business' that has no physical address (nor do they want one associated)
- They will 5 or 6 static pages
- They have no resources to spare for social media activity
What would you do in this situation?
Thanks.
-
The client does not want to be associated with a physical location making directory listings very difficult.
Sponsorship is a great idea though.
-
Thanks for your responses guys. It really shows how 'web savvy creativity' goes a long way in link building.
The guest blogging is perhaps the stand out method of link building in this case. The industry is about a new Australian Government scheme, most of the users will be information shoppers. As such, I think going down the video path for content creation is a great option which I will suggest.
-
Like EGOL said, this looks like a job for a magician.
Can you craft infographics? Those are pretty cool and go a long way on Stumble. Also some video tutorials on the topic might help.
There was also this one approach of selecting a couple of images and creating a screensaver with some app. These can be submitted to software catalog sites. I haven't used that one for a couple of years so I don't know if it would work.
Also, being inspired by Devin's idea on web design galleries, I can suggest the opposite. If the site looks somewhat ugly (no offense) you can build up a cosmo type of list - 20 Of The Ugliest (your niche -optional) Websites.
It is only a couple of pages, so if they can write it in html5 with css3, adding something cool, you can submit is as a example of the new capabilities of the technology. It can also give you a good reason to comment on similar articles and get links back.
*About the infographics idea. You don't need to be very familiar with graphic editor. If you can take a decent picture and put some nice looking boxes with pieces of data here and on specific elements of the topic related picture, then you should be good to go.
-
It's certainly not an ideal situation you're in, but Guest Blogging is one strategy that can definitely work extremely well since you can control what pages on the client's site get linked to. The question is, if they don't have the budget or resources for social media, can they (or you?) produce quality articles and blog posts to place as guest posts?
-
Some linkbuilding jobs require a magician. Maybe this is a job to decline?
-
@Devin, I love your ideas. Some inspiring creativity!
@The Search Guys, does this site have any content which others would WANT to link to? If the answer is yes, then leverage that content. If the answer is no, then someone, somehow needs to create that content.
Lead generation is an extremely social business. I have difficulty understanding the desire to avoid social media with this type of business. If I accept the "no social media" rule, there needs to be regularly generated articles with exceptional content which shares knowledge and offers advice that people will want to know. Then it would be your job to ensure people do know about the content and earn the links.
-
This might be a slightly ridiculous suggestion - but try to look at everything they have as content.
Do they have a website? yes. Is it maybe good enough to submit to web design galleries.
Do they have a logo? Logo design galleries.
Is their workspace or office nice or creative in any way? Google cool office workspaces and have a scout around for a workspace appreciation website. If you can think of it, there's probably a website for it.
Where your clients are lacking in creative resources you need to pick up the slack!
-
You could look at guest posts and reviews of some kind?
You could also maybe look at local stuff, see if there are any good local directories, sponsor local sports teams, get involved with charities and local events etc - can generate some good links.
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
Link to page in SERP or page with good on-page optimisation
Hi, Some friends are happy to link to my site. As I am focusing on a particular search term is it best to have them link to the page that already appears in the SERP for that term or the one with better on page optimisation? Thanks Billy
Link Building | | Brighton-Soundsystem0 -
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Help on Link Building
Hi, Recently I've dropped two points on my Root Domain Authority for smallhope.com. Not really sure why. I've done as much on page optimisation that I can think of, but what I would really like some help on is Link Building. If this was your domain what would you do specifically and start link building. I've read a ton of stuff but I just dont seem to know a way to begin. Can you offer me any advice? I've dropped 20% in traffic in the last 8 months. Hope you can help, Adam
Link Building | | NaescentAdam0 -
Do Follow- Social Media sites
Does anyone have a list of do follow social media network sites. I am looking to list some of my customers on social media network sites, but having the bonus of do follow to pass link Juice is an extra bonus. Most of my customers have Twitter and Facebook profiles- but these happen to be no follows. I am looking for more social media sites that are do follow. I did see an article on this- on SEM MOz I believe but I cant find it. Any suggestions?
Link Building | | WMA0 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0 -
Selling link building - Show me the money !
Week after week we get enquiries for Link building services. Time and time again we are losing out on contracts and deals... My stance - We work on your site for a period of time doing link building so 2 days in the month a link building member will research competitors , yadi , yadi, ya 🙂 You get the picture right... But the customers are being told by less scrupulous companies the numbers of links they will receive. Impossible unless you are buying them right ? So it reaches that point when you start questioning being 100% honest... What advice would you give me on selling link building services...
Link Building | | onlinemediadirect0 -
What % Page Metrics & Social, What % Links?
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics. I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
Link Building | | DerekP0