When looking at creating a backlink strategy which is more important to look at, Domain auhtority or page authority?
-
Trying to see which one has more relevance when looking at back linking, if it;s what more important, Domain or Page Authority?
-
Thanks for you response!
-
Ditto Bevelwise. We see Page Authority as gaining much more rank this year. Link's from pages with low page authority seem to have very little effect.
-
Exclellent!!! Thanks!!!
-
Short answer: Look at both. Long Answer:The page authority is more important in my opinion because that is the page that would specifically be passing link authority to your site. You may find a page you are trying to get a link from and it may be a really strong domain but at the same time it's a very large website and your link is 6 levels deep in the architecture and has a low page authority. The link from this page with a low page authority would be a weak link, which is why I say page authority is more important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My backlinks are not showing
I have been building lots of backlinks to my website but when I decided to check them I saw just two. Please am I doing something wrong?
Link Building | | Briefwatch0 -
SEO for a Product Domain
Hello there, I wanted to thank you all in advance, you have been very helpful with your insights so far. One of our clients is starting a new domain for a specific product he has. The client is providing his products in canada/usa. (For exemple, let's stay "nike.com"(company) just launched "jordan.com"(line of product) and wanted to rank "jordan.com" higher. I was thinking about starting with citations for the new domain/product. The thing is, since its a product, it feels wierd to do citations as usual and start a GMB account. In your opinion, what is the best way to start SEO with a product specific domain? Is citation or GMB still a good idea?
Link Building | | H.M.N.0 -
Subdomain with higher domain authority vs. ccTLD with lower domain authority
Our website is active in many countries and we are considering if it is worth it to switch from ccTLD to subdomains.The reason is that our company.com domain has a domain authority of 65 and some of the ccTLD's like company.fr and company.de etc have a domain authority of 30. From what I have read, moving these to a subdomain structure like fr.company.com and de.company.com will give them all the same domain authority (of 65 vs 30) which is considerably higher. 1. Would a subdomain with domain authority 65 rank better than a ccTLD with authority 30 (considering all else is the same)? 2. When we 301 redirect all ccTLD's to the subdomains, will our domain authority increase (to more than 65) for company.com, given that it can benefit from all redirected links to our ccTLD's? Thanks in advance!
Link Building | | rens.vd0 -
Press Releases as Backlinking
After analyzing one of my competitors I notices they show up in PRweb as one of their top rated back linking sites. My question is using prweb or something similar okay to use for backlinking? Would they help at all? Also, since they distribute content, would I get penalized for duplicate content?
Link Building | | floridaoutdoorsrv0 -
Linking to root domain or index page
While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.
Link Building | | ArtiKalra0 -
Creating Backlinks On Behalf of Client
I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me. I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away! Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content. I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable. Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it? I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job? -Bob
Link Building | | Czubmeister0 -
How important is the relevance of a link compared to its authority?
Would be interested on some perspectives on link relevancy versus page and domain authority in terms of importance for SERP. How important is the relevance of the site linking back compared to the page and domain authority of that site
Link Building | | casper4340 -
Should I use the Root domain as a landing page for 2 languages?
Dear Sirs, I am developing a site www.mysite.com , this site has content in spanish www.mysite.com/es and in english www.mysite.com/en I would like to know if for SEO purposes if it would be good to have an enter page (landing page) at the root of the domain www.mysite.com where the users can choose the language, so I can get backlinks from both languages to the home page in this case the enter page. The thing is for spanish I dont see many seo resources so this way I can get links for the homepage www.mysite.com from english and spanish resources. and then focus in each folder language to get links for each one, english link sfor /en and Spanish Links for /es Thanks in advance, David
Link Building | | sellonline1230