How Google Determines Sitelinks
-
Does anyone have authoritative information on how Google determines which links to use as sitelinks?
I thought I saw that Top Landing Pages was a metric Google used (in part).
-
I think navigation probably plays a large part, as well as website structure. If you have clear navigation with obvious subcategories you are more likely to get these pages as sitelinks.
I have seen sites with no clear structure in the navigation have some strange pages picked for sitelinks - the pages were quite deep ones which kinda rules out PR or page strength.
I also know that Google needs to determine that these results will be useful to a users query, so that fits in there somehow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden increase in backlinks with "Link Reclamation": Any risk from Google?
Hi all, We failed to redirect the links of our old website versions to new website pages for years and we are planning to now redirect all those old links to new in the process of link reclamation. This activity may increase the back links suddenly or steadily. If there is sudden increase in backlinks, will it hurts us? What's Google's stand? Thanks
Algorithm Updates | | vtmoz1 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.
Algorithm Updates | | isaac6631 -
Image Thumbnail in Google Mobile Search results
HI all, We can see that Google is now showing thumbnails of products in the search results on mobile.
Algorithm Updates | | RetailClicks
Very nice, but... What are specs of our snippets to show? Cause i see it at other search results of websites, but not ours?
Please help us out. Thanks!
Jeroen http://searchengineland.com/google-mobile-search-results-now-showing-images-snippets-2589190 -
Google sidebar advertising dropped
Has anyone noticed how the google sidebar advertising has completely disappeared? They only display top 4 adwords and then remaining on the bottom of each search page. I can't find any info on it or when it actually happened?
Algorithm Updates | | Purplesars110 -
Google visits falling at the expense of Bing
Has anyone else noticed their percentage of search visits from Google slipping in the last few weeks at the expense of Bing? We've seen a 4% swing in the last month. Obviously Google is still the dominant presence (acconuting for 88.4% of all organic visits to our site kenwoodtravel.co.uk) but still it would be interesting to know if this is just a blip or more of a trend?
Algorithm Updates | | BrettCollins0 -
Why is Google changing my title tags?
I have a few sites set up this way with their title tags: "Keyword rich phrase(s) | Company name" and Google is showing more and more of them like this in the SERPs - "Company name: Keyword rich phrase(s)" I don't see this happening to many other sites...am I hallucinating or what's going on here? Is this happening to anyone else? I don't see it necessarily affecting rankings, but for my sites with little brand recognition I want those keywords first. Bueller? Bueller?
Algorithm Updates | | NetvantageMarketing0 -
Do you think Google is destroying search?
I've seen garbage in google results for some time now, but it seems to be getting worse. I was just searching for a line of text that was in one of our stories from 2009. I just wanted to check that story and I didn't have a direct link. So I did the search and I found one copy of the story, but it wasn't on our site. I knew that it was on the other site as well as ours, because the writer writes for both publications. What I expected to see was the two results, one above the other, depending on which one had more links or better on-page for the query. What I got didn't really surprise me, but I was annoyed. In #1 position was the other site, That was OK by me, but ours wasn't there at all. I'm almost used to that now (not happy about it and trying to change it, but not doing well at all, even after 18 months of trying) What really made me angry was the garbage results that followed. One site, a wordpress blog, has tag pages and category pages being indexed. I didn't count them all but my guess is about 200 results from this blog, one after the other, most of them tag pages, with the same content on every one of them. Then the tag pages stopped and it started with dated archive pages, dozens of them. There were other sites, some with just one entry, some with dozens of tag pages. After that, porn sites, hundreds of them. I got right to the very end - 100 pages of 10 results per page. That blog seems to have done everything wrong, yet it has interesting stats. It is a PR6, yet Alexa ranks it 25,680,321. It has the same text in every headline. Most of the headlines are very short. It has all of the category and tag and archive pages indexed. There is a link to the designer's website on every page. There is a blogroll on every page, with links out to 50 sites. None of the pages appear to have a description. there are dozens of empty H2 tags and the H1 tag is 80% through the document. Yet google lists all of this stuff in the results. I don't remember the last time I saw 100 pages of results, it hasn't happened in a very long time. Is this something new that google is doing? What about the multiple tag and category pages in results - Is this just a special thing google is doing to upset me or are you seeing it too? I did eventually find my page, but not in that list. I found it by using site:mysite.com in the search box.
Algorithm Updates | | loopyal0 -
What is the difference between Bing and Google ranking factors ?
I know basic SEO factors and i understand On Page SEO title/meta/content optimzation and Off Page backlinking factors. Yet we see different ranking on both SEs so I want to know what are those? Thanks.
Algorithm Updates | | NiceGuy1