Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

How Google Determines Sitelinks

Algorithm Updates

1495

joshfialkoff-77863 last edited by

Does anyone have authoritative information on how Google determines which links to use as sitelinks?

I thought I saw that Top Landing Pages was a metric Google used (in part).
1 Reply Last reply
Reply Quote 0
Audiohype last edited by

I think navigation probably plays a large part, as well as website structure. If you have clear navigation with obvious subcategories you are more likely to get these pages as sitelinks.

I have seen sites with no clear structure in the navigation have some strange pages picked for sitelinks - the pages were quite deep ones which kinda rules out PR or page strength.

I also know that Google needs to determine that these results will be useful to a users query, so that fits in there somehow.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Site:www Issue - Homepage of the website is not showing in Google

Hello everyone, When I have manually search site:www.blinds4uk.co.uk in google.co.uk to know about webpages status, home page of the website is not showing in google search engine result pages. Please let me know, what is the reason behind this? because website crawling and indexing is good. Many Thanks.
Algorithm Updates | | Kuldeep-Sharma

0
A Google Update Happened?

I'm curious to know what us MOZ folks have to say about an update on Google. Article here: http://searchengineland.com/big-google-search-update-happening-chatter-thinks-258142 Any ideas?
Algorithm Updates | | Chenzo

0
Google Adding / Manipulating Page Meta Titles?

We have a client who is experiencing some heavy google modification to the title tags being displayed on the search engine. It is adding "- 0 Reviews" to an ecommerce site. Obviously a bad start. There were no instances of these keywords anywhere on any of these pages, header tag or otherwise (on only a handful of the affected pages there was a single commented out image with an alt tag 0 reviews - but it was commented out and since removed) We have attempted to rewrite the title multiple times and it will modify the title but still include the non-relevant addition. Has anyone ever experienced anything like this?
Algorithm Updates | | Spindle

0
Google update January 2015

Hello, In January 2015, google changed its European Algorithm. The change decreased the ranking of some of our keywords but not all. See article for more evidence in google changing its algorithm. https://www.seroundtable.com/google-update-maybe-19760.html The biggest change was the keyword phrase ‘Wholesale Silver Jewellery’ which we ranked 1 in SERP, but now we’re nowhere to be seen. However, the change didn’t affect our keyword phrase ‘Wholesale Jewellery Silver’, ’Wholesale Silver’ and ‘Wholesale Jewellery. We’ve been through our data and see that all of our ’Silver Jewellery’ keyword phrases are no longer showing in the SERP. Further research has shown that our competitors were also dropped down the rankings for the same keyword phrase. Our question is: Why has this update affected certain keyword phrases, such as ‘silver jewellery’ but not ‘jewellery silver’ and how should we over come this? Additional Information
If you type in our company name ‘Mainly Silver’ or ‘mainlysilver’ were still showing in SERP, however if you type ‘mainlysilver jewellery’ we’re no where to be found. We’ve even checked ‘site:mainlysilver.co.uk silver jewellery’ in google search and it returns with ‘no results found’. If you switch the keyword phrase, all our web pages are showing up Our website is - www.mainlysilver.co.uk
Algorithm Updates | | SilverStar1

0
QA for Sitelinks Search Box

hi all, I have added the suggested code to my homepage as follows: This was added 10 days ago. I continue to see on Google SERPs a search box sitelink, but it produces a page of results on a secondary SERP page for my site instead of bringing people directly into my site to the search result page relative to their query. Is there a time lag from the time the code was implemented to when it is functional on Google? Is there any way to QA the code to ensure it works correctly and if Google has yet to include it in their latest cache?
Algorithm Updates | | dsinger

0
How Do I Optimize with Google's Video Search?

Hi everyone, I am looking here https://developers.google.com/webmasters/videosearch/schema and I don't fully understand. Could someone please explain, step by step, what I have to do to optimize for Google video search? I.e. Step 1 do this Step 2 do this. I don't fully understand Thank you!
Algorithm Updates | | jhinchcliffe

0
Urgent input needed on huge drop in Google

As of today we got huge drops in SERP across all our pages. We can see a drop between 10 to 80% on most of our pages on this domain: http://www.meresverige.dk Some background info: Never bought any links Yes, did optimize the site, but only in fair way, using SEO moz On-Page Optimization. Most pages get an A-grade No cloaking, all pages do look exactly same to visitors and Google Any input on what this could be? We are hugely grateful for any input that might lead us in the correct direction Have a nice day Fredrik
Algorithm Updates | | Resultify

0
Why is a website with lower content interest reaching higher in google

there is a website that i am competing with <cite>www.gastricbandhypnotherapy.net for the term gastric band hypnotherapy and for some reason it is now ranching higher than me.</cite> I have been number one in google with http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy for the term Gastric Band Hypnotherapy but for some reason in the past few days it has ranked number one and pushed me down to number three. i do not understand it as there is not much relevant content to gastric band hypnotherapy and also it does not have many links pointing into it can you please help with this question
Algorithm Updates | | ClaireH-184886

0