Link exchange with nofollow return
-
I own a gaming site and a common practice with gaming sites is to link with other sites that post about similar game franchises.
I noticed that some sites do this and they put nofollows on their links back. What is your thought on this?
Should I remove their link if they do that? Should I keep it up and just be glad to get thousands of nofollow links in return for some dofollows out of my site?
-
Thanks
-
Link Exchanges are a high risk strategy, Google actively seek out and penalise sites that participate in some of them. ~ A nofollow link is usually worthless from an SEO perspective as the spiders will usually not follow the link. So poor quality links (which links from exchanges usually are) that are also nofollow are rather pointless. ~ A few good quality links will be of much more benefit than many many links from a link exchange.
-
Thanks for the response. I create a lot of content and get a lot of links that way. But when I do use link exchanges like mentioned above then what do you think aboutthe nofollow situation
-
Hi Noah, (Apologies for the lack of paragraphing here, doesn't work on an iPad). ~ Recipricol Links aren't that beneficial anyway, one-way free followed relevant inbound links with good anchor text from reputable websites is the way to go. Gaming sites often find it tough in search as there is so much dodgy link work going on. 'My advice is to Only Link Out to another website if it's a valuable link for your visitors to follow'. If not, don't link out. There are plenty of great websites around that do provide Follow links, often within different though related industries (Gaming is leisure, so non-gaming leisure sites will often be good sites to get a link from). Try producing some great new content, an idea could be an Infographic on the History of Gaming, include a text link in the infographic. Distribute this well, other sites would love to be able to provide their visitors with this type of content. In return, you'll get some great PR and likely a number of good inbound links. Hope that helps, Regards, Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking between properties
I own 3 domains. One is my blog, one is my photography business site, and one is my graphic/web design site. They are all hosted on the same VPS account. I link between each site. Also, since the links are either in the nav, footer or sidebar, all pages from one page link to the homepage of each other. Is this an issue for SEO? Should I not be doing this? Would it be beneficial to use a no follow link instead if I'm to keep them?
Link Building | | studio35design0 -
Sidebar Links
If I have x number of posts with sidebar having popular posts. Will each post acts as a link to popular posts? or will be penalized for site wide links? Thanks, Venkee
Link Building | | Venkee0 -
Link Ratio
Hello, When Building backlinks is there a specific ratio I should try to follow to avoid any issues with google? Thank you!
Link Building | | TP_Marketing0 -
Link exchange Trick?
As a lot of you people doing link building may have encountered most people we approach want a link exchange Ex: "I am willing to put a link on my site if you put one on yours." Now the question I had from this ... if I link to a specific website with rel="nofollow" and they link to me normally. Would it be of any value or because the 2 websites link to each other regardless of follow or nofollow the links have no value?
Link Building | | mosaicpro0 -
Linking Root Domains V.s Total Links
When analysing a company's inbound links, what is more important to note: The number of linking root domains, or the total number of links? And why?
Link Building | | SEOrookie170 -
Back-link Quantity
Hi there, I am writing a post for a well respected blog in our industry. I'm debating on either to target 1 key-phrase in this post with an external back-link, or to go target 2-3 back-links in the post. Just a few questions on this: Would including 1 external back link be more beneficial than having 2 or 3 external back-links in the post? Kind Regards
Link Building | | Paul780 -
Is one way link exchange still worth?
I am new to link exchange do you think that by managing a link directory and start trying same subject industry good sties link exchange one way links is good idea ? do this still works ? I am seeing many competitors of me even do link exchange to non-subject industry site while i am sure that that shall not be worthy... But do you think that it worth to do link exchance with same industry sites ?
Link Building | | anand20100