Link Juice flow control
-
Hi,
I'm really interested in a good explanation of how to control the flow of link juice. Most of my inbound links currently go to my home page, and I was just wondering how to maximise the link juice flow to those pages that I want ranking.
- Is there any benefit to nofollowing pages in my navigation that I don't need to rank?
- As above, but with links in my footer, such as privacy policy and the like (can i not waste link juice on these pages?)
- Does more link juice flow to pages higher up in my code?
These are just some of the questions I'm concerned with. Basically, I'd really like to know the best-practices for sending link juice to where it is needed most.
Thanks,
Matt - No Yelling Driving School
-
No, nav and footer links do not suck juice that you could otherwise redirect somewhere else via 'nofollow'.
Yes, juice is split evenly between all outgoing links on a page. So if you reduce the number of links (by deleting them, not just making them 'nofollow') then you can increase the juice passed to the remaining links on the page. This is why it's rarely a good idea to have a page with tons of links on it; each one is going to only pass a little bit of juice.
Having said that, nav and footer links can be very helpful for the humans who visit your site, so you don't want to strip them all away and make your site hard to use. But If you have dozens of barely-useful links jammed into your footer then you should probably nuke those.
Design your site for humans. And trust that Google will do something reasonable with the link juice flowing around your site.
-
OK, to tighten up the question a bit after having read the articles:
-
Do nav and footer links 'suck' link juice? (this may seem a stupid question, I just want to be sure)
-
Is link juice split evenly between links on a page?
Thanks,
Matt
-
-
It used to be possible to use nofollow to redirect more juice to where you wanted it. But Google changed the algo so now that's not the case. See Rand's excellent pieces on it here: http://www.seomoz.org/blog/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow and http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL: domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
Internal Links issue in webmaster
we implemented our website on the basis of WordPress, then we migrate our website to PHP (YII Framework). after a while, we found out an issue around internal links which they were increasing severely. when we check our landing pages in webmaster (for example Price list), in contains 300 internal links but the reality is that there are no href tags on this page. it seems that webmaster calculate most of our links with the links of a single page and show them to us. is it natural or a mis configuration has been happened? Yh1NzPl
Technical SEO | | jacelyn_wiren0 -
How to set up internal linking with subcategories?
I'm building a new website and am setting up internal link structure with subcategories and hoping to do so with best Seo practices in mind. When linking to a subcategory's main page, would I make the internal link www.xxx.com/fishing/ or www.xxx.com/fishing/index.html or does it matter? I'm just trying to avoid duplicate content I guess, if Google saw each page as a separate page. Any other cautions when using subdirectories in my navigation?
Technical SEO | | wplodge0 -
Internal link structure, find out if there are any internal links to this page
When i use this url in open site explorer it says that there are no internal links:
Technical SEO | | wilcoXXL
http://goo.gl/d2s6tJ
Page Authority is also 1, it should be higher of there are any internal links to it right? But i am very sure there are links to this url on my website. For example on this URL:
http://goo.gl/ucixRH How certain can i be of this? Because if i can be very certain, than we have a internal linkstructure problem on our entire site i believe.0 -
How to Break Up a Page with Too Many Links
My client has a live page with 100+ links subdivided into 10 categories that each have great potential keyword targeting opportunities. I'd like to improve this page and my intuition is to split it into 11 pages, one page with links to all the others and a bit of content about each. Here's an example of the potential IA: Dog Rescue Groups
Technical SEO | | elenarox
Golden Retriever Rescue - description
Poodle Rescue - description
Cocker Spaniel Rescue - description
Poodle Rescue - description
Labrador Retriever Rescue - description
etc. --------- Golden Retriever Rescue
Link 1 - description
Link 2 - description
Link 3 - description Is this a good idea and will I see a big traffic drop overall at first? Also, these are all internal links, not external.0 -
Remove Links or 301
Howdy Guys, Our main site has been hit pretty hard by penguin and we are just wondering what steps we should now take. For the past 2 months we have been working through our back link profile removing spammy / un-natural links, we have documented everything in a spreadsheet... We recently submitted a reconsideration request to Google and they have now responded saying we still have bad links. I'm just wondering would be it easier just to 301 redirect our site to another TLD we have for our main site? Or Do we keep working through our links 1 by 1 and removing them? Has anyone had any success in 301ing? Thanks, Scott
Technical SEO | | ScottBaxterWW0 -
Do Link wheel works?
Hello, I am new to link wheel over web 2.0 sites and then linking your website or website article really helps in SEO and link building. Do you think its still works? Since i have also heard that many says that its too ok if we do spin content submitted to our web 2.0 properties small sites which are created for linking back to our main website. Will wait for reply...
Technical SEO | | anand20101 -
Is this seen as a Link Exchange
If i give a self serve banner ad to someone on my blog or a image with a link and they give me a text link ad is that in googles eyes a link exchange or a one way link.
Technical SEO | | DavidKonigsberg0