Link Juice flow control
-
Hi,
I'm really interested in a good explanation of how to control the flow of link juice. Most of my inbound links currently go to my home page, and I was just wondering how to maximise the link juice flow to those pages that I want ranking.
- Is there any benefit to nofollowing pages in my navigation that I don't need to rank?
- As above, but with links in my footer, such as privacy policy and the like (can i not waste link juice on these pages?)
- Does more link juice flow to pages higher up in my code?
These are just some of the questions I'm concerned with. Basically, I'd really like to know the best-practices for sending link juice to where it is needed most.
Thanks,
Matt - No Yelling Driving School
-
No, nav and footer links do not suck juice that you could otherwise redirect somewhere else via 'nofollow'.
Yes, juice is split evenly between all outgoing links on a page. So if you reduce the number of links (by deleting them, not just making them 'nofollow') then you can increase the juice passed to the remaining links on the page. This is why it's rarely a good idea to have a page with tons of links on it; each one is going to only pass a little bit of juice.
Having said that, nav and footer links can be very helpful for the humans who visit your site, so you don't want to strip them all away and make your site hard to use. But If you have dozens of barely-useful links jammed into your footer then you should probably nuke those.
Design your site for humans. And trust that Google will do something reasonable with the link juice flowing around your site.
-
OK, to tighten up the question a bit after having read the articles:
-
Do nav and footer links 'suck' link juice? (this may seem a stupid question, I just want to be sure)
-
Is link juice split evenly between links on a page?
Thanks,
Matt
-
-
It used to be possible to use nofollow to redirect more juice to where you wanted it. But Google changed the algo so now that's not the case. See Rand's excellent pieces on it here: http://www.seomoz.org/blog/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow and http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking issue
So i am working with a review company and I am having a hard time with something. We have created a category which lists and categorizes every one of our properties. For example a specific property in the category "restaurant" would be as seen below: /restaurant/mcdonalds /restaurant/panda-express And so on and so on. What I am noticing however is that our more obscure properties are not being linked to by any page. If I were to visit the page myurl.com/restaurant I would see 100+ pages of properties, however it seems like only the properties on the first few pages are being counted as having links. So far the only way I have been able to work around this issue is by creating a page and hiding it in our footer called "all restaurants". This page lists and links to every one of our properties. However it isn't exactly user friendly and I would prefer scrapers not to be able to scrape all properties at once! Anyway, any suggestions would be greatly appreciated.
Technical SEO | | HashtagHustler0 -
Different links to ultimately the same page on Magento
Hi Everyone, I'm wondering if some of you could help me out a bit here as I'm a bit consfused. If you please take a quick look at my site: https://tesorotiles.co.uk the way it's setup is that you can get to the same page via 3 or 4 different routes as below: https://tesorotiles.co.uk/type/wall-tiles/rho https://tesorotiles.co.uk/by-area/bathroom-tiles/rho https://tesorotiles.co.uk/collections/rho These 3 are the exact same page and we've done it this way to make sure there is no break in the breadcrumb. Is this ok SEO wise or anyone have any recommendation. Thanks in advance
Technical SEO | | VIVO0 -
Too Many Links?
Search Term is Indianapolis Wedding Photographers. Site is http://www.tallandsmallphotography.com/ Their metrics are through the roof compared to everyone else's. They've dropped from 27 in May to 40 Now. 'A' Grade on-site optimization. Either there's too many links, or there's some bad links involved... I don't know which it is...
Technical SEO | | WilliamBay0 -
Transferring link juice on a page with over 150 links
I'm building a resource section that will probably, hopefully, attract a lot of external links but the problem here is that on the main index page there will be a big number of links (around 150 internal links - 120 links pointing to resource sub-pages and 30 being the site's navigational links), so it will dilute the passed link juice and possibly waste some of it. Those 120 sub-pages will contain about 50-100 external links and 30 internal navigational links. In order to better visualise the matter think of this resource as a collection of hundreds of blogs categorised by domain on the index page (those 120 sub-pages). Those 120 sub-pages will contain 50-100 external links The question here is how to build the primary page (the one with 150 links) so it will pass the most link juice to the site or do you think this is OK and I shouldn't be worried about it (I know there used to be a roughly 100 links per page limit)? Any ideas? Many thanks
Technical SEO | | flo20 -
How to Break Up a Page with Too Many Links
My client has a live page with 100+ links subdivided into 10 categories that each have great potential keyword targeting opportunities. I'd like to improve this page and my intuition is to split it into 11 pages, one page with links to all the others and a bit of content about each. Here's an example of the potential IA: Dog Rescue Groups
Technical SEO | | elenarox
Golden Retriever Rescue - description
Poodle Rescue - description
Cocker Spaniel Rescue - description
Poodle Rescue - description
Labrador Retriever Rescue - description
etc. --------- Golden Retriever Rescue
Link 1 - description
Link 2 - description
Link 3 - description Is this a good idea and will I see a big traffic drop overall at first? Also, these are all internal links, not external.0 -
How to structure rich / multi-media on Category pages to pass the link juice?
Fellow SEOs, I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy
Technical SEO | | Troyville0 -
301s and Link Juice
So I know that a 301 will pass the majority of link juice to the new site, but if that 301 is taken away what happens?
Technical SEO | | kylesuss0 -
Internal Linking
Where is the best information on internal linking. I'm so confused and everything I read says something different. Ahhhh Thanks
Technical SEO | | meardna770