If Google turns down the weight of keywords in domains then what will they be turning up?

[Thos003]

Per Matt Cutts video "We will be turning that keyword in domain down."

http://youtu.be/rAWFv43qubI

So what will they be turning up?

[miloszpekala]

From what I have seen so far the exact match keyword domain is still a big factor.  Top 3 in my estimate but it would make sense for that to dip a bit as it makes it almost too easy to get a site highly ranked without doing much else except buying that domain.

[rishil]

I dont think that they will specifically turn anything "up". however the things to look out for in terms of increasing signal to ranking factrs are the building of "Brand Perception" and Social Signals...

[Thos003]

You are probably right... Just don't want to get tripped up because I am looking at my feet instead of the road in front of me.

Thanks for the reply.

[scanlin]

re-adjust the link factor to keep it from getting a bump?

Well, in a weighting if one thing goes down then the others all go up a bit so that the sum of the weights is the same before and after. I think Matt is saying they are going to turn down the keyword-in-domain-name weight, which will have the effect of making every other factor go up a little bit. I think you can probably ignore all of this; I don't think it's actionable info.

[Thos003]

So it will be a mute point because the weight will be spread across so many factors.

So you think they will re-adjust the link factor to keep it from getting a bump?

[scanlin]

Since it's a weighting of many factors, everything else (the non-keyword-domain factors) should go up in relative proportion. I don't think they will explicitly turn up some other factor in order to counter the turning down of one factor.