What white hat article marketing tactics do you use?
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It seems there's a lot of negative connotations with the phrase "Article Marketing" as it's associated with spam, spinning, etc. I couldn't find anything other than that, which begs to ask, what are the white hat tactics that you use after you publish your article?
What tools do you use to streamline the process? Social Bookmarking? RSS?
Any methods you use to score quick backlinks?
How do you get your content in front of bloggers?
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We were in the middle of looking at a lot of the PR submission sites and at that time the latest Panda came crawling. We did a bit of checking and even the one with Warren Buffet and the patented SEO program took a hit. From what we have been able to learn PR Web did not take a hit, but....we are still not ready to spend client money on it until a few more weeks past.
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Alan, I liked the infoGraphics suggestion to help in the pickup of the article. Good suggestion.
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I would keep away from article posting sites, your article will be put deep in the down in the linking structure, most of these sites will have more than 100 links on a page almost all pointing back to their own site so you onley get less than 1% of the little link juice the page has. There is something to say about relevancy, but I don’t think the effort is worth it.
Matt Cutts is pretty negative about them, he his more up beat about directory posting in relevant quality directories.
http://www.youtube.com/watch?v=x5xP-pTmlpY
You are better of writing a blog, or posting the articles on your own site and getting someone to link to them.
I am not much of a link builder, I build sites for small business and I rely on getting my sites technically clean from violations, then listing in local and niche directories, joining niche forums where you get a link on your profile page. OK not the prettiest links, but they are gettable and work ok.Quite often depending on how competitive the keywords that is enough to get you ranking. Works well for Google Places
For quality links, I use the business owner, I tell him he has the best chance of getting quality links from Business to Business contacts.If I am still not there, I follow Matt Cutts advice, and add compelling content and hope it gets links. The content I have had the most success with has been charts, facts and figures (infoGraphics). This does work well over a long time.
Mate, link-building is really hard.
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