If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
-
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter?
Thanks!
-
It's absolutely still beneficial! And if it's high quality content, there's a good chance it's been building up even more authority over the course of those years. It would probably be a good idea to make sure the content gets marked "updated" or "new," though. No sense in just slipping the link in there and walking away.
-
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
-
Links are good, no matter what the post date is! What's even better though is to update your best content, slap a shiny NEW date on it, then promote it. Now you've got a fresh blog, a boost in traffic, and the links!
Also, if you want to slack just a little bit, you can just change the date. This usually boosts click through rate, as everyone likes fresh content (even if it's only the date that's fresh).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to www version of my site, but we are on http - is this a problem?
My website is hosted on e.g. http://eg1 but i have lots of links and new links pointing to http://www.eg1
Link Building | | fattestcat
Is this something to worry about?
Should i contact the sites and ask them to change the links to http?
Or is it nothing to worry about? Thanks for your advice.0 -
Old Links Remove or not to remove?
Hey everyone, So i have a site which I had previous seo work on over the years, none of which was successful for me. Now that I have taken over the seo work, I am analyzing my old links I have a certain amount of links from what I would see are "crappy" seo sites and I wondered if I need to try and remove them. Here are a few examples. http://seorankingsresult.com/what-to-consider-when-shopping-for-electricians-tools/ http://seoservicepackages.com/tag/electricians-tools/ How do I check if google has penalized me for these links and should I start removing them? ThanksMichelle
Link Building | | nutjobshell0 -
My best links not showing in Open Site Explorer
Why is it that OSE does not display my strongest backlinks, including those from Wikipedia, a legitamite .edu, Squidoo, etc.? Some of those links have been live for a long time, and some (not all) are "dofollow". Impossible to do a thorough backlink analysis in this situation.
Link Building | | veezer0 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
Should you guest post on a site with no quality links?
Suppose a site is related to your industry and has a relatively good domain authority of 49. However when you look at their link profile it is mostly directories and they don't seem to have any natural links from quality sites. Would you still take the link if they offered to publish your guest post?
Link Building | | ProjectLabs1 -
Why does my website have 2,000+ links, but only 16 linking root domains?
Why does my website have 2,000+ links, but only 16 linking root domains?
Link Building | | thestudio40 -
What is best way to evaluate external links to my site?
What is the best way to evaluate external links coming in to my site? I have been working on trying to build links by commenting on blogs/forums and adding to directories, etc. I've run link reports through Open Site Explorer and Yahoo and they never seem to show the same links coming in. For example, i run link eport on Open Site Explorer and it will show links coming into my site that Yahoo doesn't show, and vice versa. I guess I'm trying to figure best way to monitor each week new links coming into my site to determine if my efforts are fruitful. Also, is there a certain period of time that should pass from time I put my link on another site (ie, a blog) until it will show up in OPen Site Explorer? Thanks! Oh, and I use the NoDoFollow Add-on for Firefox to only comment on those sites that do follow. Not sure if that's really effective or not.
Link Building | | leonenobleseate0