If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
-
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter?
Thanks!
-
It's absolutely still beneficial! And if it's high quality content, there's a good chance it's been building up even more authority over the course of those years. It would probably be a good idea to make sure the content gets marked "updated" or "new," though. No sense in just slipping the link in there and walking away.
-
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
-
Links are good, no matter what the post date is! What's even better though is to update your best content, slap a shiny NEW date on it, then promote it. Now you've got a fresh blog, a boost in traffic, and the links!
Also, if you want to slack just a little bit, you can just change the date. This usually boosts click through rate, as everyone likes fresh content (even if it's only the date that's fresh).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link on Every Wordpress Portion of My Site?
I have a website that is pretty popular with good SEO rankings. Part of the site is ran with Wordpress (homepage, articles and static content pages), another part is the forums using vBulletin (probably 75-80% of the pages on the site) and I also have a directory using another software. I have a new website and was going to add a link to it on my older site on the sidebar of Wordpress across all the Wordpress pages. Should I stay away from that or just put it on the homepage? The text is basically "Come check out the new {keyword} site at {SiteTitle}, by the founders of {OldSiteTitle}. I would have the keyword and sitetitle linked over to the new site. Would I be hurting either site by doing this or should it be looked at as a natural link as I do own both of the sites and want to let people know about the new site.
Link Building | | USACarry0 -
What is good quality link?
Recently we did some job for our friend who promised us link from his page for to ours. His page is very well ranking for key word we try to rank as well and has good authority. What would be a good link for our website to get from his in order to help us to rank better but still did not steel his traffic? Thank you
Link Building | | VillasDiani0 -
New article algorithm changes -- links allowed
hey guys, i understand that google has made algorithm changes for article writing in that only one link is allowed now per 500 words. would this include the "author resource" box if you don't place links in the body? any suggestions would be great: Due to the latest changes in Google's algorithms, regarding the proportions between the length of the content to the outbound links, ArticleSlash's requirements are changing effective immediately. • - For articles with up to 500 words, we will allow only one hyperlink • - For Articles up to 900 words - two hyperlinks • - For articles with 900 words and above - three hyperlinks Short articles with many outbound links are running the chance to get into Google's spam filters, which is why we are implementing this change, effective immediately.
Link Building | | tm46150 -
Back to Basics: Article Directories :)
Does anyone do this? I don't any more but what I used to do is: Find 20 article directories I thought were good, register to all and note down in a excel sheet. Generate 1 article (500 words) and make a byline to go with it containing my anchor text link. I would then systematically go through my excel sheet submitting my article to each one. 2 weeks later repeat the process. This is something I used to do a few years ago but stopped because it was duplicate content across the directories but I think I was probably going about it the wrong way. Anyone?
Link Building | | activitysuper0 -
Should you guest post on a site with no quality links?
Suppose a site is related to your industry and has a relatively good domain authority of 49. However when you look at their link profile it is mostly directories and they don't seem to have any natural links from quality sites. Would you still take the link if they offered to publish your guest post?
Link Building | | ProjectLabs1 -
Do sites on the same c-block and same server count as seperate linking root domains when linking to each other?
Lets say there are 50 businesses who have their website on the same server and are on the same c-block but the owners of the individual sites are different (i.e. they are all completely different sites not relevant to each other). Each of those sites are linking to each other due to a feature on the sites. This obviously increases the number of total links to each site but does it also increase the number of linking root domains? Or does this just show up as one linking root domain due to all of them being on the same server and the sharing the same c-block?
Link Building | | cinternicola0 -
Ezine articles - worth it with a PA of 1?
If I write an article on Ezine Articles, it has a page authority of 1. I guess this is to be expected until that page is crawled, but is it actually worth writing these articles? Does the DA 'count' for anything here? Can I ever expect the PA to increase? (unless I build links to the article - in which case I may as well spend that time building links to my site)
Link Building | | seanmccauley0 -
Should You Avoid Links from Sites with Big Difference Between PR and MozRank?
If a site has a Google toolbar PR of 2 and a Mozrank of 5, does that most likely mean that the site is penalized and a link would probably provide little value. I know that Google rarely updates toolbar PR so I suppose the site could have also earned a lot of quality links since the last update. Thanks Mozzers!
Link Building | | SparkplugDigital0