Date specific keywords, what to do for following year?!?
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Hi,
Lets say I have a page with the keyword 'film releases 2012', I rank the term and it picks up some back links and social signals.
The year ends and search begins for 'film releases 2013'.
Do I:
1. Create a new page targeting 'film releases 2013' and redirect the old page to the new one.
2. Just have one page with the url .co.uk/film-releases/ and when the year ends for 2012 just change the 2012 to 2013 (title, h1 tags etc).
I'm 99% sure number 2 is the best option but the only negative is the url does not contain the year.
I could just have the 1 page with the date in the url and when it enters the new year change the url to contain the new date but that would break any backlinks, so I could redirect anyone trying to get to the old url to the new one which should pass the PR across.
But im guessing I would lose some PR in the process so maybe not having the date in the url would not effect SEO to much so rolling with number 2 is best bet.
Cheers
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First off, make sure to keep the 2012 url. It has generated links that will benefit your site as a whole.
Secondly, I would create the 2013 page as soon as possible, and post the movies that are supposed to come out in 2013. Make sure to update every so often to keep it up to date. This will allow you to start generating links to the new url. This will then improve your site as a whole, and give you a step up for ranking high with the new page. If you find a movie estimated for a 2014 arrival, slap up another page.
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