Keyword analysis ways to improve it
-
I am aways being my worst critique and constantly looking to improve.
Thats how you become a winner right !
something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by.
Thanks in advance.
-
Hey Garry,
The best lessons that helped me over the last two years are:
-Only analyze the strength of first page of Google results (MOZbar + keyword optimization). Forget about exact match, intitle, and inurl numbers, etc.
-Make a huge list out to the long tail. Group similar phrases together over time. It is an ongoing process.
-Write more content above all else, insert your long tail phrases all over the place, then analyze. Let the tools point you towards topics and niches that are working in your market instead of PPC (I don't have that money to waste). You will be surprised about the route analytics takes you. Don't corner yourself into thinking about a few topics.
-Look in places other than the Adwords Tool since the vast majority of Internet Marketers and SEOs look there. I like Keyword Optimizer Pro and again, my analytics.
Take care,
Jared
-
Yeah that usually happens with people who don't understand it. I have a similar background having specialized in it for years. When you understand QS and the other qualifying metrics, it really does make a lot of sense.
-
I didnt mention Joshua I started out doing adwords before seo back in 2000. Its nice to hear other people using adwords to quantify SEO. I know many SEO's who treat Adwords like some "expensive" devil and constantly talk it down.
-
That would work if what you are trying to do is rank the importance of the terms the client has provided. Gosh knows we have all been there when a client is desperate to only qualify a list of words the client has thought up off the top of their head. In this case, exact match would be perfect.
One thing to remember is that Adwords works on a quality score qualifier, so just jacking the bids up won't always work. If you have a finite group of keywords I would split them all into their own adgroups and write specific ads for each of them that reference that keyword. This will ensure that Google sees you as relevant and you show up in 100% (or close to) the potential searches.
Always be sure to check your impression share to ensure the data is accurate and what percentage of actions your ads did actually display for. I had a client a few years back that only had a 15% impression share because his QS was so low and he was convinces people didn't use the internet to search for MBA courses.
Good luck
-
great plan Joshua have you ever maybe used exact matches on your adwords when you already have an existing list of keywords from a client.
-
The best tactics I have for keyword research are to come up with a provisional list of keywords using a mixture of Google keyword tool and Google wonder wheel, then placing them in Adwords all under a broad match and increasing bids significantly.
Whilst you will burn some cash, you can then (after a week or two) run a search query report to see what actual terms people are using. This system is a tried and tested winner. Sure, it will cost you a bit and you will have a lot of wastage, but the information and insights you gain are priceless.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bulk Keyword Position Checker - Urgent
Can anyone recommend a good bulk search engine keyword position checker.
Keyword Research | | seoman10
I need to check a few hundred keywords against our own domain. Thanks in advance.0 -
Advice - Keywords, good semantic practice...
Hi everyone, I'm still new to SEO so bear with me. I'm fairly ok with what determines good 'On page optimization' grading. Have a few good results but mostly for my ecommerce website. Now I'm building up blog content I'm often puzzled how SEO experts balance good editorial web page titles with how people actually search. An example: Buy Biggie Smalls Versace Sunglasses I have created the page title 'Buy Biggie Smalls Versace Sunglasses - Company' Created a and tag with the same keywords... drop the term a few times on the page, add to a few alt tags, add the term to the url.... but this looks contrived & isn't exactly an exciting web page title which would entice people to click through. Or is it? A more interesting web page title might be something like 'Versace & Biggie Smalls - his influence on a new generation of Hip Hop culture'. Ok this is a completely different long-tail keyword phrase. But do I need to do both? How would a seasoned SEO expert blend the dull search term into some interesting page title and hence all other on page optimization aspects. Hope you get what I'm trying to explain. Thanks for looking... Kevin
Keyword Research | | well-its-1-louder0 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
Keywords and On-Page Optimization
Hi i have quite a few keywords i want to rank for which are: how to lose 10 pounds fast how to lose 100 pounds how to lose ten pounds how to lose 30 pounds I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually. Anyway if i do decided to create a single page for all these keywords, what advice do you have? For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic. Then i'm going to have content which pretty much answers each search query. Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself) So my question how would you approach this issue? How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually. Regards, Chris
Keyword Research | | monster990 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
Keyword analysis tool
Is it not working? I have not been able to use it for the past 2 or so days.
Keyword Research | | JohnWalker0 -
Where do you Peoples Get Keyword Ideas?
Hey everybody, I thought I would get your opinions on the sites where you like to mine keyword phrases. Before determining competition, I like to get ideas from the Adwords Tool, Keyword Optimizer Pro (a Google suggest scraper), Insights, Trends, and by looking at the phrases competitors are optimized for. How about you guys? Jared
Keyword Research | | JaredBroker5 -
Most Accurate Keyword Count
Okay, there are so many keyword tools out there, and I would like to know the one that is most accurate for search volume.
Keyword Research | | azguy0