Anchor text for international SEO

[Turkey]

HI

I am looking to rank sites in multiple foreign search engines.

I am thinking about the anchor text strategies I need to employ.

My key phrase:

golfschläger (golf club)

I am targeting a German page (written in German).

Would Google understand that if I use the anchor text “golf club” to my German “golfschläger” page, it is infact the same word and therefore give anchor text benefits to that page, or for anchor text benefits to pass does the anchor text have to be in the same language?

thanks for any help!!!!

[Turkey]

Its a interesting situation which we will test. we are sectioning off the sites for the language, but i think its a interesting problem around language.

Thanks for your time guys!

[Marcus_Miller]

Common sense is the best approach here:

If you have a section of the site that  is targeted at German users and is written in German, then the anchor to that page should be in German to get the most benefit.

www.yoursite.com/ge/golfschläger.html

This is a big issue and the correct approach depends on budget and resources but if you have  one site, just try to compartmentalise all the international sections and keep it consistent so the search engines can easily understand just what and who that  part of the page is for.

This makes for an interesting watch and may get you thinking about more than just your anchor text:

http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday

Hope that helps

Marcus

[AlanMosley]

what platform are you useing?

If ASP then you can use globalization, to pull out the right text out of a resource file deopending on the users reginal settings.

[theLotter]

Google will understand the translated words, but you will probably not attract the right type of traffic if your keyword and landing page language don't match.