Existing good authority LP with multiple keywords, how to optimize for these keywords?
-
Hi Mozzers,
Currently I am optimizing ONpage after I made a report for which keywords the website already ranks in the serps. I was surprised about the numbers of keywords the website ranks in Google. The website ranks for multiple keywords in 1 landing page. They get a lot of traffic, but has a position #5 or #7/#8, onpage grade is for most of the keywords a C or D and lots of them a F, so it's worth to optimize it. How should I do that when the landing page is domain.com/category and the 5 different keywords are partofcategoryname. Should I put all these keywords in the title and landing page body content as the onpage tool recommend me that?
I was thinking about the option I described above OR to create a new landing page for the specific keyword each. However, the already ranked landing page has a PA of 38. When starting to build new landing pages is starting to build from PA 0.
Anyway, it's definitely I chance to do onpage, I just don't know what I should do since there are 5 different keywords that already ranks for the landing page with good traffic. I want to let it rise in the serps to increase the traffic of course.
Looking forward to recommendations!
thanks in advance
-
Hi Falcopa,
The concept of "optimization" is fluid. You cannot optimize for 5 terms. Any work you do to optimize for terms #2/3/4/5 detract from the optimization of term #1. I'll share one example as it applies to the title. The most perfectly optimized title for ranking a page discussing diet cheese would be..."Diet Cheese". You can add additional terms to the title to help optimize your CTR such as "Diet Cheese Facts" or "Losing Weight with Diet Cheese".
If you change your title from "Diet Cheese" to "Diet Cheese and Swiss Cheese" then you have lose 50% of the ranking weight from Diet Cheese and shared it with Swiss Cheese". Additionally, the terms at the beginning of the title have more weight so it might be more like a 60/ 40 split. You cannot optimize for Swiss Cheese without weakening Diet Cheese. Does this make sense?
With respect to the onpage report, for a given keyword, any page can be graded. The report should only be run on the one or two keywords which is the focus of the page. As described above, you cannot be an "A" on 5 terms.
The clear direction for you is to create new pages.
Best of luck.
-
I am making some assumptions here.
Domain.com/category - Is a category page that has links to category items
Domain.com/category/item1
Domain.com/category/item2
Domain.com/category/item3The keywords are the names of the category items?
Now what you want is users to get to the item pages, its hard to onPage op the category page for all items. But because of its linking structure it will rank well for them or should I say it is ranking well for them
I would not link away from this page to landing pages, I would link to it with keyword link text. If you are funnelling people to the item page to make sale, don’t send the user or link juice back to the landing pages.
I am not saying you should optimize it for ABCD or F. at the cost of any of the other keywords.
you can not optimize for one category item over the others, you must optimize if for the category its self -
Thanks for all replies. According to SEOMOZ onpage optimization help I should optimize the page onpage for the keywords that has a C, D or F. Reading the replies you guys advice me to not optimize it for these keywords in order to create a A or B in grade?
For e.g. the landing page is domain.com/cheese the page is ranked for keywords like cheddar cheese, normal cheese, old cheese, diet cheese. The content on the landing page is about how and where to buy "diet cheese" in general and in some way this landing page does rank for:
cheddar cheese on #5
normal cheese on #3
old cheese on #7
diet cheese on #2
SEOMOZ Onpage optimization tells me "diet cheese" has a grade of A, "normal cheese" a grade of D, "old cheese" a grade of D, "cheddar cheese" a grade of F.
It's clear why "diet cheese" has a grade of A, simply because that's where the content is about. But the other keywords are ranking pretty well in the serps and getting pretty good traffic though. How should I optimize this then, should I optimize it according SEOMOZ Onpage suggestion? As it mention that when having keywords that already ranking well and has good traffic, BUT a onpage optimization grade of C, D or F, it could win a lot of efforts when rising in the serps after working on the onpage optimization to a grade of A or B.
I hope I have clarified it better now about my question
Thanks again, Mozzers!
-
Generally speaking, your plan of creating a landing page for each specific keyword is ideal. Every page of your site should target 1-2 keywords. When you have a page targeting 5 keywords it is a SEO opportunity which should be addressed.
If your page is domain.com/cheese and you discuss cheddar cheese, swiss cheese and 3 other cheeses then the category page should be a general "cheese" focused page which links to your five specific cheese pages. I wouldn't let the existing category page's PA hold you back from improving your site. The new content may be helpful and earn more links on it's own. The key is for the content to be of a high quality nature. Use anchor text on the existing category page to direct traffic to the new pages.Assuming the quality of your content is solid, this process will allow you to improve your rankings and earn more traffic.
This is the format Wikipedia uses: http://en.wikipedia.org/wiki/Cheese
The best general tip I can offer is before creating any web page do keyword research. Know exactly what term you are targeting with the page, then write for it. If other keywords become involved then it's time to consider adding another page.
-
From what you tell, me i assume that the category pages links out to the category items, and they all link back again. meaning it has a lot of child pages that link back. Knowing a bit about how link juice flows, I would suggest that the page ranks because of the linking structure, not the optimization so much. no i would not stuff keywords into tile that could well stuff things up.
instead, optimize as much as you can without going un-natrual. optimize child pages so that they pass back relevance. link to the page with keyword text (not stuffed)
take a look at this page, it explained how page rank flows.
http://www.webworkshop.net/pagerank.html
think of this information like a golf lession, try to over do what you have learnt and you will go all stiff and un-natrual, swing natrualy with the information in the back of your head.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
Optimizing a URL/menu structure
Hi Mozzers, I'm working on Content Strategy at my job, and I'm close to making some recommendations on short/long-term direction. While I'm there, I want to tackle the URL/menu structure (correct term?), which is a bit of a mess as pages have been created without any consideration for it over time. For ease, let's just say we have 3 main subdirectories of the site (Section A-C), and let's also say that section A also has 3 important subdirectories. From a UX perspective at least, we want a page to look like: example.com/sectionA/subsectionAA/page1 but currently it's example.com/page1 We have dozens and dozens of these examples. To complicate matters a little further, Sections B and C have been earmarked to be consolidated into a new section (D), as they're currently confusing and overlapping, and create roadblocks in user journeys. So a page that is, say: example.com/sectionB/page2 may well want to be: example.com/sectionD/subsectionDA/page2 I'm comfortable enough with technically doing this, as I'm experienced enough in Drupal and have an agency on hand too, BUT - I don't know if there are any SEO pitfalls I need to be wary of when I'm doing this, beyond resubmitting sitemaps, and the trickle-down effects of redirects. Any advice, wise forum? thanks!
On-Page Optimization | | joberts0 -
Link flow for multiple links to same URL
Hi there,
On-Page Optimization | | doctecs
my question is as follows: How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?) This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail. Answers should include source Information about the current state of art at Google is preferable The question is not about anchor text, general best practises for linking, "PageRank is dead" etc. We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.0 -
How do you optimize for keyword phrases that don't follow natural speech patters?
For instance, We have a phase "solar panels for home" that sends decent traffic to our site, but I'm sure we could be capturing more if any of our content was optimized better for it. But how do you optimize for a phrase that makes you sound like a robot if you use it verbatim?
On-Page Optimization | | wreevesc0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
Spammy keywords on a page
My client's website has a box of text on each page that is spammy and horrible to read and stuffed with keywords. The text boxes are there only for search engines as they mean nothing to humans. I say remove them as it must be doing more harm than good. However, my client is scared to remove them as the text has been there on each page for ten years and he is worried about a drop in visitor numbers if they are removed. Is he right to be worried?
On-Page Optimization | | mascotmike0 -
Multiple locations
We have 3 offices, at the moment we have the address of each office in the footer using the schema.org format. We are also creating individual pages for each location, the address on these pages will also be in the schema.org format. Is having locations in both the footer and on individual location pages the best way to go?
On-Page Optimization | | cottamg0