Broad match Vs Exact match
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This may sound a little basic, but i'm going to ask anyway.
On Googles keyword tool Ive always used broad match, knowing that they are never 100% accurate, and obviously inflated by other SEO's searching for their keywords, but used it all the same to get an idea of global monthly searches and potential targeted traffic.
I have seen recently, on SEOmoz, and a post fromJill Whalen not long back, that unless you change the match to "Exact" your data is useless?
Could somebody explain why this is the case?
My initial thoughts were, a search for SEO on broad shows 6,120,000 per month
Yet a search for the same keyword in exact match shows 673,000 per month.
I had presumed that the broad match would include "learn SEO" "What is SEO" etc etc, where as 673,000 just search exactly for SEO. Is this correct?
3 points go to Richard Q&A answering animal dude Getz if he gets this first!
Thanks in advance
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For me using exact match is useful when managing expectations (yours and your clients') for that particular keyword / phrase only. On a broader research stage I may use phrase or broad. It's all useful in its own way.
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Nice one Richard Take care Sean
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LMAO!!
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100
This shows that your thinking was correct, so points to you also : )
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