Natural vs UnNatural Links: How to Understand It?

[CommercePundit]

Today, I was reading one help article on Google webmaster tools help regarding Google friendly sites.

I found that, Natural links can give us more benefits compare to Unnatural links. So, I have search on Google regarding Natural vs Unnatural links and come to know about great video.

But, I am still confuse with exact understanding. I am trying to create external links on different websites. So, is it natural or not?

How can I justify value of external website before creating link over there.

[CommercePundit]

Thanks for your insightful answer. Can you give me your Twitter handler so, I can follow you...

[StoresDirect]

For judging site quality I find it helpful to look at domain level metrics such as mozRank, mozTrust and domain authority, and I also use Alexa to check traffic levels. I also physically look at sites to see if they seem professional/trustworthy/usable.

[CommercePundit]

It's really great list to know about it. But, I have big question to define quality of website. I am searching too many questions on Google and found too many new website during my daily stuff. So, I am finding too many opportunity to create my links over there. But, I have hesitation to create links over there. Is there any specific method which may help us to define quality of external website?

[StoresDirect]

I think you just have to try to get a feel for what is more or less natural then take a common sense approach. For example

• A link which you don't control looks more natural than a link you do control (such as a directory with a non-refundable review charge vs a directory which charges for inclusion)
• An editorial link from a blog which links to many sites looks more natural than an editorial link from a blog that only links to your site
• A moderate selection of comment links on relevant blogs looks more natural than a huge amount of comment links on random blogs
• A moderate selection of links from quality directories looks more natural than a huge amount of links from spammier directories
• A link from a relevant site looks more natural than a link from an irrelevant site
• A link given in an editorial context looks more natural than a link originating from a links page
• A link from a relevant professional organisation looks more natural than a link from a random club
• A link profile with a broad mixture of link types looks more natural than one heavily skewed towards one link type