Natural vs UnNatural Links: How to Understand It?
-
Today, I was reading one help article on Google webmaster tools help regarding Google friendly sites.
I found that, Natural links can give us more benefits compare to Unnatural links. So, I have search on Google regarding Natural vs Unnatural links and come to know about great video.
But, I am still confuse with exact understanding. I am trying to create external links on different websites. So, is it natural or not?
How can I justify value of external website before creating link over there.
-
Thanks for your insightful answer. Can you give me your Twitter handler so, I can follow you...
-
For judging site quality I find it helpful to look at domain level metrics such as mozRank, mozTrust and domain authority, and I also use Alexa to check traffic levels. I also physically look at sites to see if they seem professional/trustworthy/usable.
-
It's really great list to know about it. But, I have big question to define quality of website. I am searching too many questions on Google and found too many new website during my daily stuff. So, I am finding too many opportunity to create my links over there. But, I have hesitation to create links over there. Is there any specific method which may help us to define quality of external website?
-
I think you just have to try to get a feel for what is more or less natural then take a common sense approach. For example
- A link which you don't control looks more natural than a link you do control (such as a directory with a non-refundable review charge vs a directory which charges for inclusion)
- An editorial link from a blog which links to many sites looks more natural than an editorial link from a blog that only links to your site
- A moderate selection of comment links on relevant blogs looks more natural than a huge amount of comment links on random blogs
- A moderate selection of links from quality directories looks more natural than a huge amount of links from spammier directories
- A link from a relevant site looks more natural than a link from an irrelevant site
- A link given in an editorial context looks more natural than a link originating from a links page
- A link from a relevant professional organisation looks more natural than a link from a random club
- A link profile with a broad mixture of link types looks more natural than one heavily skewed towards one link type
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
Reciprocal links
I've heard that reciprocal links don't count anymore. If i stop linking to a person that links to me, will that link to my website start counting? Do reciprocal links count at all in google? Anchor text? anything? Thanks in advance! Ron
Link Building | | Ron100 -
Link profile looking unnatural
Hello, I checked out link profile and noticed that we have 169 linking root domains with 501 links containing the same KW anchor text - all pointing to our homepage. I found out that it's actually a friend of the owner who is getting the links as a favor. All links were in a short time, and it's making our link profile look unnatural. The linking root domains look like... www. iraqculturalattache-prague .org/ I did notice a positive increase in rankings for the KW; however, i'm sure that this will be short lived, as Google will pick up on the unnatural link profile. Should i ask that he remove the links? Or just leave them? I don't want out website to be penalized. Thanks!
Link Building | | ShaneO0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0