What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess :(

[helpwanted]

What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess

If my anchor text is New York Real Estate - then it should vary using other words so what percentage should each page own anchor text vary ?

Is it 80% anchor text and 20% non - anchor text

EXAMPLE:

80%
NEW YORK REAL ESTATE

20%
XYC COMPANY
BUY A HOUSE
SELL A HOUSE
CLICK HERE

[helpwanted]

Thanks to all ...:)

James...you lost me -- are you saying that 40% should be the primary main keyword anchor text used to point to page then the other 60% is for varying the link with long tail phrases or other terms so that the remaining 60% different terms are being used to so that is does not like manipulation by SE's ?

Thanks

[JamesNorquay]

I think 80% is too high,

to be honest aim for around 40% imo or a range around their with emphasis on the brand term.

But you can also mix up variations of your main keyword for example:

* NEW YORK REAL ESTATE

* REAL ESTATE in New York

• Best NEW YORK REAL ESTATE

And so on to target other long tail keywords because I bet the main head term has high competition.

[john4math]

Take a look at this Whiteboard Friday; Cyrus can answer your question better than I can: http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday