Importance of Product Review Syndication?
-
Greetings everyone
I have been tasked to do research on just how important it is to have product reviews syndicated with Google's (star rating found in Google Shopping). I am unable to find any research reports or studies on this nor any quantitative data on it's impact, beneficial or otherwise.
If any of you folks have any first hand experiences, perhaps some before and after figures, that would be great.
Thanks
-
Did you manage to finish your research on this particular subject? if so i would be extremely interested in hearing about your findings.
-
I don't have figures or the first-hand experiences, but because there haven't been any others chiming in, I wanted to offer links to recent conference coverage about ratings and reviews. The session did talk about the reviews and stars in Google. If you contacted the speakers, they might be able to give you some more information.
SMX West 2011 session coverage by Lisa Barone:
http://outspokenmedia.com/internet-marketing-conferences/ratings-reviews/
Rhea Drysdale's presentation at that session, including some ranking factors.
-
We actually have seen some positive results from getting new reviews on local results, after updating out google places page. We start getting more impressions and obviously clicks. So I would say there is a some sort of correlation between reviews and local results. However I am not sure if this goes further than that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Placement of /p/ in URL structure for ecommerce site product URLs
Hi, We're a discussion about how to structure a clients ecommerce site product page URLs where 12345 represent the product SKU/number: https://domain.com/Item--i-12345 https://domain.com/product-name/p/12345 https://domain.com/p/12345 It's a toss up between the second and the third URL, but the SEO company is saying the third is best because of the placement with the /p/ and creating a silo for "products" that help search engines recognize it is a product. Does anyone have thoughts on this? Thanks!
Algorithm Updates | | AliMac260 -
W3C Validation: How Important is This to Ranking
Hi, I'm currently working with a developer who is trying to tell me that validation errors and warnings are of little to no importance in a website's SERP. In the past, whenever I've had a site that was experiencing problems ranking for a keyword terms, this was one of the first places we'd look. Is this still a relatively important component in getting a site to rank?
Algorithm Updates | | maxcarnage2 -
Any SEO thoughts about Google's new Data Highlighter for products?
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately: 1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products? 2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it. Your thoughts or input about this subject will be much appreciated.
Algorithm Updates | | SDIM0 -
Best Place To Aggregate Customer Reviews?
There is a plethora of choice today for aggregating customer reviews. BBB wants to collect ratings from our customers; there a commercial options that put me in more control; yelp wants to rate me locally. Google... Given that I have some ability to steer customers toward my preferred review site, which one should I use? From an SEO perspective, have you noticed whether some these sites carry more weight or credibility than others? I realize it may depend on the type of business we are. In this case I represent a software company and their customers are USA/global, rather than local.
Algorithm Updates | | DarrenX0 -
URL Importance In Search
This may have been addressed before. If it is, please link me to the thread. I'm trying to SEO for local surrounding cities my client services. It was suggested I purchase domains relevant to those cities and create separate pages optimized for those local keywords. Wondering if this is a good tactic. For example my client's business is located in Chicago, but services the surrounding suburbs of Chicago. Whats the current, best way to SEO?
Algorithm Updates | | severitydesign0 -
Implications of removing all google products from site
Is there any data on the implications of removing everything google from a site; analytics, adsense, webmaster tools, sitemaps, etc. Obviously they still have their search data and they say they dont use these other sources of data for ranking information but has anyone actually tried this or is there any existing data on this?
Algorithm Updates | | jessefriedman0 -
How important are links after Panda
I have noticed that the sites in my niche that were at the top of the SERP's are still at the top of the SERP's after panda. I have also heard people theorizing that links are no longer important, its now all about bounce rates, time on site, etc. Is there any consensus about how important links are after Panda? thx Paul
Algorithm Updates | | diogenes1 -
Product microdata from Schema.org
An article (http://www.websitemagazine.com/content/blogs/posts/archive/2011/11/18/step-up-your-e-commerce-seo-game-with-product-microdata.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter) is claiming that using this product micro data (http://schema.org/Product) might help product pages rank better. Do you have any experience using these tags and would it be worth the time to implement these on a site with 1000's of products? Would it make sense to selectively implement them on specific products that actually have a good chance of ranking high instead?
Algorithm Updates | | pbhatt0