Internal Links - more the merrier?
-
I have just recently spoken to an SEO consultant who is pushing the opinion that more internal
links would be better for me. They are particularly focused oin aligning a large number of
content articles that I have developed over the years, and getting more keyword focus,
and more links (inpage within site) onto these pages. I have to agree on a certain level
that maybe this large base of unique content is unedr utilised. What is the general opinon,
more internal links are better?
-
Thanks article is good read.
-
I recently wrote that article http://www.seodesignsolutions.com/blog/seo-resources/why-internal-links-are-more-important-than-backlinks/
There is certainly a grain of truth in it.
-
Yes, a limited amount of internal links with optimized anchor text works well for both users and search engines.
The trick is to make the part automized, so Page A is connected to Keyword A; Page B to Keyword B etc. The develop a script (or find a CMS plugin) that inserts the links itself, whenever the keyword appears on another page.
but DON'T have too many keywords. I usually recommend 3 optimized internal anchors per page. At this rate, it's helpful rather than harmful for the users and crawlers.
-
Make handy internal links using relevant anchor text in a meaningful way that will be helpful to users as well. No need to link to same page ten times and no need to use ten anchor text variations for the same link on the same page. If the equilibrium is there you will benefit from it. Once it starts to look excessive is when it becomes a problem.
If you have articles and they don't link to relevant product pages then you're missing out on that extra signal your competitors may be using.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Parsing jQuery Links as Real Links
While trying to diagnose a recent Google penalty I found out that links were being parsed by Google even though they were made using jQuery. I had the linkify plugin on my site and configured it to convert URLs to links on all of my pages. Today I found links to other sites of mine from sites that should not have been linking to them and found that the links came from pages whose links were generated via jQuery. This makes me wonder, how do I know if Google is counting javascript generated links? Is it possible that my native ad widgets are creating links that Google might count? Since I don't own any of the sites that advertise via the widgets I don't know how to tell if they are getting link juice or not. It used to be that Google didn't parse javascript, so you could add as many links to your site via javascript as you wanted without being seen by Google as linking to those sites. Does anyone know of a jQuery plugin that does turn URLs into clickable links that Google won't parse as real links?
On-Page Optimization | | STDCarriers0 -
Us eof outbound links and referencing sources
Hello everyone, I am writing weekly articles for a website. At times, I am referring to data/statistics from other articles/studies. My question is - how do you include links/references to this material? For example, I notice that some articles cite their sources at the end/bottom. But - some include outbound links to the original source throughout the main content of the article- so that when you click on the link it takes you to the correct web page. So far, I am including a 'Sources' section at the end of my article that includes title, author, date. I am doing this to stop people clicking off my article to check out the link! Do I need a specific sources section if I cite my source as I go along? For example, 'In their 2017 study of life insurance, the Association of British Insurers found that 70% of Brits are without life insurance'. (made up statistic! Different web writers seem to do different things and it's a little confusing!! Sorry if this is rather long -winded! Any help with this would be much appreciated. Thanks guys, Clare
On-Page Optimization | | ClareO0 -
Can Javascript Links Be Used to Reduce Links per Page?
We are trying to reduce the number of links per page, so for the low-value footer links we are considering coding them as javascript links. We realize Google can read java, but the goal is to reduce level of importance assigned to those internal links. Would this be a valid approach? So the question is would converting low-value footer links to js like below help reduce the number of links per page in google's eyes even though we're reasonably sure they can read javascript. <a <span="" class="html-tag">href</a><a <span="" class="html-tag">="</a><a class="html-attribute-value html-external-link" target="_blank">javascript:void(0);</a>" data-footer-link="/about/about">About Us
On-Page Optimization | | Jay-T0 -
Too many onpage links
We got the weekly seomoz reports and see that most of our pages and posts contain too many onpage links. I checked our website and all of our pages have a header, footer and left side menu. I did the math and there are 13 links in the header, 26 links in the footer and 76 links in the left side menu. This means that all of our post and pages have 115 links at the start. So what do I do? Do I remove the left side menu from the posts' layout and use only the footer and header? Or do I add nofollow links? Thanks!
On-Page Optimization | | Romaine0 -
Is the on-page link count a distinct count or a gross count?
My Crawl Diagnostic report is showing too many on-page links (~120-141). Is this a count of distinct links (i.e. example.com and example.com/?q count as 2)?
On-Page Optimization | | SpartzAlison0 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0 -
Correct use of Canonical link vs 301 redirect
Hi All, Seeking yet more advice. SEOMOZ tools have told me I have duplicate content on one of my sites and I am keen to clean this up. I am not to familiar with the following so thought I would ask. The duplicate content is shown on : www.mysite.com www.mysite.com/index.html Obviously I only see index.html when I check the code so what is the best method of resolving the duplicate content, Canonical or 301? Can you give me an example 🙂 Thanks all
On-Page Optimization | | wedmonds0