SEO Landing Page Fail
-
We have a PPC landing page template that I've used to aggregate blog post collections thematically.
http://www.ietravel.com/machu-picchu-travel
http://www.ietravel.com/kenya-and-tanzania-safari
The hope was that they would start ranking. After 5 months, it has yet to happen.Thought it was a good idea at the time because these pages have a nice prominent call-to-action area.
It now occurs to me that the pages are probably under-performing because they are not incorporated into the main site navigation.
Do you think that if I move these under their appropriate categories in the main site I'll see some lift? (Of course, I will add 301 redirects as well.)
Thanks
-
That would be a great start. There was a recent WBF that gave some great ideas to build links with email marketing campaigns that is definitely worth a read:
http://www.seomoz.org/blog/using-emails-to-build-links-whiteboard-friday
Also, try and get some links from your high authority pages across your domain pointing to these. That will definitely help pass some link juice along.
Good luck - Kyle
-
Sorry for the lapse in my reply - Tgiving intervened.
Yes, a few of my blog-post pages are ranking (for long-tail terms).
Good advice on trying to build external links to these pages. Realistically, it's unlikely that I'm going to be able to get anything other than directory or social bookmarking links (in the short tun), so would you recommend going that route?
-
It took a look at the page (machu picchu travel), agreed that your on-page is looking good and your domain authority is pretty solid as well to rank at that difficulty. However you only seem to have a total of 6 links going to this page, all internal links.
Continue working on building those internal links with the descriptive anchor text but more importantly try and get some external links to these pages. As you begin to get more external links you will build up your page's authority and in turn a higher rank.
I noticed that you had a few links form your blog, are those pages ranking at all?
-
Hi Kyle,
Yes, these pages are indexed - I submitted them manually through Webmaster Tools. I am trying to rank for the words in the url's:
kenya and tanzania safari (49% difficulty; 1,000 local; 5,400 global)
machu picchu travel (50% difficulty; 8,100 local sv; 135K global, wtf?)
Both pages have an A grade in the Term Grader.
Thanks!
-
Are these pages currently indexed in Google yet? Try doing a site search on the specific URL (site:www.domain.com/page). If the URL shows up, then you don't have an indexation issue.
The next step is checking your keyword targeting. So a few questions:
- What keywords where you hoping to rank for?
- What is the average traffic for these, and the difficulty?
- How often and where do these keywords show up on your page?
Let me know the outcome of the site search and the answers to the questions above and then we can go from there!
- Kyle
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
Move Pages From One Domain To Another - The SEO Friendly Way
Hi All, One of our clients is a hair salon, that's currently dividing into two separate entities. For over 10 years the hair salon has been for both men and women, but that's now changing. The company is splitting into two, the original website contains pages for both men and women, but will soon only contain pages for women's hairdressing. The problem I have here is that there's probably around 20-30 service pages that get really great, targeted traffic on the men's side. There's a brand new domain for the men's hairdressing company and I'd like to know how you'd go about retaining the SEO value instead of just culling the pages. I'm thinking that we should maybe take the content from the original website, re-write it slightly to match the new brand, add it to the new website and then 301 the pages on the original website across to the new website. Has anyone had any experience in doing something like this before? and will the SEO value move across to the new domain? Also, I'm scared that the internal pages of the new domain may hold more authority than the home page and could cause problems. Any ideas on this would be great.
Intermediate & Advanced SEO | | Townpages0 -
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Recommend Layout Page (home, categories or section, individual page)
Hello Could you please share with me your advice and recommendations on how to design a SEO layout (H1, Image, body text, etc). I need to give instructions to our website designer. I would like to see some examples. We are going to work with wordpress and visual composer. I really appreciate your help and time Andy
Intermediate & Advanced SEO | | GHSCostaRica0 -
Links on page
Hi I have a web page which lists about 50-60 products which links out to either a pdf on the product or the main manufacturers website page containing product detail. The site in non e-commerce is this the site/page likely to get hit by Penguin? Would it be best to create a separate page for the product/manufacturer group i.e 5 or 6 pages but linking out to the PDFs etc...?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing. Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing under same keywords " parts washers" Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
Intermediate & Advanced SEO | | mhart0 -
Could Temporarily Linking New Directory Pages to my Homepage Help SEO?
Within my website we maintain a nationwide directory of auto repair shops. When we add or significantly update / modify a particular listing, would it help improve the individual search engine rankings, Google PageRank, and / or Page Authority of the new auto shop page if we linked these pages to an area on the home page for "Our Newest Featured Shops" or "Latest Member Additions" or something of the nature? Each new shop profile would then be linked directly from the homepage for a period of time. I assume that it might be crawled and added to the indexes quicker, but would there be other benefits? If so, would those benefits only be temporary if eventually the new shop no longer linked to the homepage? Would keeping all featured shops in rotational display on the homepage make any difference? Any input is appreciated. Thanks. Kelly Vaught
Intermediate & Advanced SEO | | kelly_vaught0 -
Effects on SEO with CDN
Should we be concerned about any adverse consequences to our site's SEO value when moving the site's assets (javascript files and css files) to a CDN (Akamai)?
Intermediate & Advanced SEO | | Volusion.com0