Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
-
We recently developed a new site for a client and they have opted to move forward with a domain change. Should we create a new Google Analytics account for the new site?
-
Thanks for the feedback everyone! I think it's safe to say that we're sticking with the old Analytics account.
-
Theresa,
I'm going to support the two answers here: creating a new account is not a good use of time.
The main reason, in my mind, is just that you wouldn't have anything to compare the new site with. If you have new code, new content, new everything, it's important to compare the changes with the old site to make sure you made positive changes.
The best example I can give of a scenarios where you'd want that historic data is with any page on the site that already ranks well. After the page changed, did traffic increase? Decrease? Time of page? It's good to know how these were changed.
I'll also add, historic analytic data can help you find problems caused by the move. Disallowed robots.txt from the test site? Structure issues? Many of these can be found out from looking at your analytic data and having a baseline is important.
Hope that helps!
-
Hi, I would not advise on setting up a new account, to be honest you can easily transfer the code from the old account to the new account you can even use new code in GA.
do not set up a totally new account as you will loose historic data from the account.
-
No,
if you can use the old one, you can compare if all the migration tasks are ok. If you change the analytics account you can't compare you new traffic data with the old one.
Bye.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In google analytic for google /cpc it is showing url with 404 which even not exists in my database
Hello All, In google analytic for google /cpc it is showing url with 404 which even not exists in my database that also more than 300 per day. How can it is possible? it is showing /black-friday-offers but I don't have such page. Thanks!
Reporting & Analytics | | pragnesh96390 -
Launching a new site
What is the best method for Google Analytics implementation? Should I use the same UA id for the new site, or create an new one for the new site?
Reporting & Analytics | | brianvest0 -
Free Media Site / High Traffic / Low Engagement / Strategies and Questions
Hi, Imagine a site "mediapalooza dot com" where the only thing you do there is view free media. Yet Google Analytics is showing the average view of a media page is about a minute; where the average length of media is 20 - 90 minutes. And imagine that most of this media is "classic" and that it is generally not available elsewhere. Note also that the site ranks terribly in Google, despite having decent Domain Authority (in the high 30's), Page Authority in the mid 40's and a great site and otherwise quite active international user base with page views in the tens of thousands per month. Is it possible that GA is not tracking engagement (time on site) correctly? Even accounting for the imperfect method of GA that measures "next key pressed" as a way to terminate the page as a way to measure time on page, our stats are truly abysmal, in the tenths of a percentage point of time measured when compared with actual time we think the pages are being used. If so, will getting engagement tracking to more accurately measure time on specif pages and site signal Google that this site is actually more important than current ranking indicates? There's lots of discussion about "dwell time" as this relates to ranking, and I'm postulating that if we can show Google that we have extremely good engagement instead of the super low stats that we are reporting now, then we might get a boost in ranking. Am I crazy? Has anyone got any data that proves or disproves this theory? as I write this out, I detect many issues - let's have a discussion on what else might be happening here. We already know that low engagement = low ranking. Will fixing GA to show true engagement have any noticeable impact on ranking? Can't wait to see what the MOZZERS think of this!
Reporting & Analytics | | seo_plus0 -
Save a Google Analytics account
We recently started with a client who has Google Analytics already installed on their current site, but they have no idea the account login for it? Is there anyway to transfer ownership of this just based on the code?
Reporting & Analytics | | WillWatrous0 -
All goal conversion in Google analytics showing under referral
Hi All, I have switched my website from http to https After switching from http to https all goal conversions in Google analytics showing under referral.I have also updated the GA code for https. Please help me out to fix the issue. Thanks
Reporting & Analytics | | Alick3000 -
Having Issue with Site Search in Analytics
Hi Mozzers, We launched a website in October 2012 and have added in the settings(Google analytics) of that profile "Do Track Site Search" since we have a search box on the website. The site search report worked for 10 days and it was over(from end of december till beginning of January 2013). Since then I have been trying to understand this issue. I have added all the query search terms possible, but still not showing any signs of life. At this point I am not sure what to do? Some Help would be appreciated! Search URL= subdomain.example.com**/search/node/**.... Thanks! z93cGUZ.png
Reporting & Analytics | | Ideas-Money-Art0 -
What to get from google Webmaster tools?
Hi everyone, I've been doing optimization for our websites and tracking the results regularly but don't really know what the results actually mean. I heard that I need to check the traffic and organic results from Google analytics and Google webmaster tools. Everybody says something and not sure what to do? Is there anyone clarify the SEO process for me - when to do what and why in simplest way? Thanks in advance,
Reporting & Analytics | | WTGEvents0 -
Google Analytics - multiple counters
Hey there Mozzers! One of our customers wants to seperate one Google Analytics account into multiple accounts. The website is divided in three parts: Main: www.website.nl Sub1: www.website.nl/sub1 Sub2: http://www.website.nl/sub2 And they would like 4 different reports under one account. R1: Total count R2: Website.nl (without Sub 1 & Sub2) R3: Sub1 R4: Sub2 I know multiple counters will get in conflict with each other, so I have to implement some filters. E.g: We can configure a filter for R3 on "astmakids" in URL. My question is: is there a safe way to implement multiple Analytics filters on one website? And how will R3 see visitors that come from the root domain astmafonds.nl? Are they referrals? Thanks a lot in advance!! Partouter
Reporting & Analytics | | Partouter0