When providing search results for SEO purposes to you use the exact results in Google Adwords

[mcliddy]

Hi Mozzers

Just quick question

When an SEO company are supplying their testimonials for example
Keyword Search Term has 33,000 visits a month
Keywords is in position 1

but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin?

Has anyone got any ideas?? should it be braod im looking at or exact??

Many Thanks

Matt

[mcliddy]

Thanks Barry

I do mean in the Pitch i think ill keep with exact whenever i explan search results to the CEO

Thanks

Matt

[StalkerB]

Do you mean in your pitch?

If you're trying to explain what keywords to go after and why then I'd normally use exact simply to set expectations. Using broad often gives an inflated figure which the client would then expect you to deliver on.

If they understand SEO or are willing to have it explained to them, then both figures have their place in setting goals.

[AlanMosley]

Both, or should i say all, exact, phrase and broad.

they are what they are,

If you are selling sports socks you would want to know the numbers for "sports socks" exact, as well as "red sports socks" phrase, and "socks to wear when playing sport" broad.

[mcliddy]

Hi Barry thanks for that, but when you are trying to get clinets, i would alwayslook at exact search volume as they give more of an realistic result?

[StalkerB]

I don't really understand how that'd be used in a testimonial, maybe as a case study as to how they chose keywords.

Most testimonials would be of a form "100% increase in traffic" "100% increase in sales from search traffic" or similar. Being first for something with 33,000 searches a month but no relevance or conversions is pointless.

Ultimately testimonials are spin, so do whatever you feel like